Without question, the rise of e-commerce and changing consumer behavior has caused the retail industry to undergo significant changes in recent years. And Max Baumann, the founder and CEO of Basemakers, and a thought leader in the retail execution field, recently provided a comprehensive perspective on how brands can succeed in this ever-evolving retail industry.
In today's rapidly changing retail landscape, staying ahead of the competition can be a major challenge. This is especially true when it comes to retail sales, where staying on top of the latest..
In today’s retail landscape, many brands are attempting to use their existing CRM software as a retail execution platform believing that this is the fastest and easiest solution. While at face value,..
When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..
Cloud-based solutions are rapidly growing. As the benefits of cloud computing keep emerging, more brands are turning to retail execution software for a variety of processes.
Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling.
According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..
Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..
(This article originally appeared on G2: Source)
Brick-and-mortarretail isn't going anywhere.
Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..
This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.
In this post,..
Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..
We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..
