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5 Advantages of a Dedicated Retail Execution Platform: Why CRM is Not Enough

CPG Tools & Tech

5 Advantages of a Dedicated Retail Execution Platform: Why CRM is Not Enough

Ben Weiner

In today’s retail landscape, many brands are attempting to use their existing CRM software as a retail execution platform believing that this is the fastest and easiest solution. While at face value, this may seem like a quick fix to get what they need, what they are not aware of are the hurdles and challenges they’re about to face in the process.

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3 Min Read
4 Ways Generic Tools Are Hurting Your Team

CPG Tools & Tech

4 Ways Generic Tools Are Hurting Your Team

Melissa Sonntag

When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..

4 Min Read
What Are the Advantages of All-in-One Software Solutions?

CPG Tools & Tech

What Are the Advantages of All-in-One Software Solutions?

Megan Nichols

Cloud-based solutions are rapidly growing. As the benefits of cloud computing keep emerging, more brands are turning to retail execution software for a variety of processes. 

3 Min Read
3 Ways A.I. Can Enhance the CPG Retail Experience

CPG Tools & Tech

3 Ways A.I. Can Enhance the CPG Retail Experience

Kevan Chew

Once thought to be virtually indestructible, large consumer packaged goods (CPG) companies today are struggling. 

According to Bain and Company, from 2012-2016 a whopping 85% of the 50 largest CPG..

5 Min Read
Digital Trends Driving CPG Companies in 2020

CPG Tools & Tech

Digital Trends Driving CPG Companies in 2020

Megan Nichols

Consumer packaged goods (CPG) is one of the industries that has had the hardest time adapting to the rapid growth of online marketing and the slowdown in physical retailers. Traditionally, many CPG..

7 Min Read
What Is Retail Merchandising? (+3 Tips from Winning Brands)

Merchandising

What Is Retail Merchandising? (+3 Tips from Winning Brands)

Matthew Brogie

(This article originally appeared on G2: Source)

Brick-and-mortarretail isn't going anywhere. 

Despite the clamor surrounding the so-called retail apocalypse, studies show thatmore than halfof..

3 Min Read
5 Things You Need to Know About Repsly’s New Analytics Platform

CPG Tools & Tech

5 Things You Need to Know About Repsly’s New Analytics Platform

Frank Brogie

This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.

In this post,..

4 Min Read
3 Pro Tips for Leveraging Insights From Your Mobile CRM

CPG Tools & Tech

3 Pro Tips for Leveraging Insights From Your Mobile CRM

Victoria Vessella

Today’s business software is more powerful, accessible, and user-friendly than ever. This is especially true of customer relationship management (CRM) software, which has rapidly morphed from a..

3 Min Read
2020 Retail Predictions for Boosting In-Store Sales

CPG Tools & Tech

2020 Retail Predictions for Boosting In-Store Sales

Matthew Brogie

We’ve all heard it before: If you can’t innovate, you’ll get disrupted. While there’s no magic crystal ball that will help retailers predict the future, there are expert opinions on what needs to be..

8 Min Read
6 Ways to Use POS Data to Sell Your Brand to Retailers

CPG Tools & Tech

6 Ways to Use POS Data to Sell Your Brand to Retailers

Sara Mack

It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling..

3 Min Read
Demo and Sales Executive Shares Secret to 75% Growth

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..

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