Launching and growing an emerging beverage or food brand is one part art and one part science. But it always starts with passion. Especially as the retail sector continues to undergo massive transformation - powered by changing consumer tastes, cost pressures, and the growth of online channels, plus the resurgence of both retailers (and restaurants) that strive to offer greater convenience and healthier options.
Choosing and tracking the right KPIs for each member of your team is important — focus on the wrong ones and you could be leaving money in potential sales on the table, but align your team with the..
You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics..
Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..
Let's be real: Developing a pricing strategy is a major pain in the you-know-what.
The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..
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If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..
![Secrets to Success in The CPG Industry [Infographic]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/iStock_(DO_NOT_USE_AFTER_30_DAYS)/iStock-534029622.jpg?width=480&height=252&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
![The FDA's Updated Nutrition Facts Label [Infographic]](https://www.repsly.com/hs-fs/hubfs/Infographics/How%20to%20design%20the%20perfect%20packaging.png?width=480&height=252&name=How%20to%20design%20the%20perfect%20packaging.png)
Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..
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Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..
An effective product pitch is essential to any brand marketing strategy.
For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly..
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Employees and managers alike always seem to be at a lack for time. As time flies by, the amount there is to do can pile up, adding stress to the entire team. Building customer relationships, managing..
