You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics have bigger holes than your dad’s socks, you’ve got some problems. If you’re missing chunks of data, that you don’t even know is missing, you can’t read the whole story behind the decisions you’re making.
Let’s plug that gigantic hole with..
Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only..
Let's be real: Developing a pricing strategy is a major pain in the you-know-what.
The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..
![How to Build Lean, Profitable Sales Territories [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/3._Email/Paid_Emails/Dean%20Bevnet%20Bottom.png?width=480&height=252&name=Dean%20Bevnet%20Bottom.png)
Growing your brand locally can be exciting. There are plenty of opportunities to get local press, you get to collaborate with other local brands and retailers - but best of all, it’s all happening in..
If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..
![Secrets to Success in The CPG Industry [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/iStock-534029622.jpg?width=480&height=252&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
![Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/1._Stock_Photos/iStock_%28DO_NOT_USE_AFTER_30_DAYS%29/cosmetics-merchandising.jpg?width=480&height=252&name=cosmetics-merchandising.jpg)
With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..
For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..
It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated to..
![The FDA's Updated Nutrition Facts Label [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Infographics/How%20to%20design%20the%20perfect%20packaging.png?width=480&height=252&name=How%20to%20design%20the%20perfect%20packaging.png)
Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..
Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..
