cpg team management

Featured

10 Keys to Expanding Your Retail Footprint

Frank Brogie

Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only online selling), and see the value in building a loyal local following (Nantucket Nectars had to fight for success on Cape Cod and the islands before launching into the national spotlight). Yet, breaking into (and mastering!) regional or..

5 Science-Backed Pricing Strategies to Outsell Your Competitors

Melissa Sonntag

Let's be real: Developing a pricing strategy is a major pain in the you-know-what.

The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..

4 Min Read

CPG Team Management

How to Build Lean, Profitable Sales Territories [Video]

Frank Brogie

Growing your brand locally can be exciting. There are plenty of opportunities to get local press, you get to collaborate with other local brands and retailers - but best of all, it’s all happening in..

4 Min Read

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

Ameyna Jackson

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..

14 Min Read

Packaging

Secrets to Success in The CPG Industry [Infographic]

Victoria Vessella

As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..

1 Min Read

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

Gabrielle Downey

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

5 Min Read

CPG Team Management

Using Operational Excellence to Protect Your Angel Investment

Victoria Vessella

For investors in the CPG space, risk aversion is a top priority. In an industry overflowing with competition, it’s essential for young startups to be on top of their game in order to maintain..

7 Min Read

Team Building

6 Easy, Effective Ways to Motivate Employees

Melissa Sonntag

It’s early Monday morning, and your staff sluggishly trickles into the office. Their shoulders are slumped, there are bags under their eyes, and one thing is blatantly clear: No one is motivated to..

1 Min Read

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Molly Brogie

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..

6 Min Read

CPG Team Management

How to Design Sustainable Product Packaging and Save Money

Molly Brogie

Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on the..

4 Min Read