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Why Your Reps Only Spend 38% of Their Time Generating Revenue

CPG Team Management

Why Your Reps Only Spend 38% of Their Time Generating Revenue

Melissa Sonntag

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%... it’s actually only 38%. 

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1 Min Read
The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Melissa Sonntag

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..

4 Min Read
4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..

15 Min Read
“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

CPG Team Management

“The Art of War” For Retail: How to Beat Your Competitors And Dominate Your Category

Frank Brogie

“I’d love to help you out, but I’m not sure how you’re different from what I’ve already got in the snack aisle.”

Hearing the word “no” is never easy (especially in sales), but it’s even worse when..

3 Min Read
Demo and Sales Executive Shares Secret to 75% Growth

CPG Tools & Tech

Demo and Sales Executive Shares Secret to 75% Growth

Frank Brogie

Merchandising, sales, and demo teams are the unsung heroes of CPG marketing. From winning new retail placements to driving sales at face-to-face events, retail services firms can have a huge impact..

9 Min Read
8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Melissa Sonntag

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

7 Min Read
3 Types of Data to Ace Your Next Retail Marketing Campaign

CPG Team Management

3 Types of Data to Ace Your Next Retail Marketing Campaign

Dan MacDonald

If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are many..

6 Min Read
3 Simple Steps to Get Smarter Store-Level Data About Your Brand

CPG Team Management

3 Simple Steps to Get Smarter Store-Level Data About Your Brand

Dan MacDonald

To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet..

11 Min Read
Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Victoria Vessella

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

17 Min Read
What 19 Beverage Execs Taught Us About Growing a Winning Brand

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

Victoria Vessella

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

9 Min Read
We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Client Management

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

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