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Insights and Studies

2021 Retail Execution Predictions: Three Opportunities for Field Teams

Ben Weiner

What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in this new year, but due to a number of factors – including the continued rise in COVID-19 cases, economic downturn, a new presidential term, and additional uncertainty on vaccine administration – that’s become much more challenging.

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2 Min Read

Product Updates

Repsly in Review: 2020 Top Product Enhancements

Ben Weiner

While CPG brands across the globe were forced to re-examine the way they do business in light of the global pandemic, the Repsly team has stayed committed to continuing to improve our product and..

3 Min Read

CPG KPIs & Reporting

Do Your Field Sales Visits Lead to Positive ROI?

Ben Weiner

There’s no bigger investment a CPG brand can take than building a field sales team. While certainly expensive, the costs of a field sales team are soon outweighed by the unparalleled competitive..

4 Min Read

CPG Team Management

How Kraft Heinz and Relentless Trade Achieve Success

Ben Weiner

If you missed our webinar on “How Kraft Heinz and Relentless Trade Achieve Success,” fear no more! We’ve recapped last week’s conversation which gave an inside look at how these two CPG industry..

5 Min Read

Territory Management

Sales Territory Management Plan: Creating a 5 Step Strategy [Video]

Ben Weiner

Most consumer goods companies understand the importance of an effective sales territory management plan - it can prevent territory overlap between field reps, which causes confusion and wastes..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

Technology

How STAR Brokerage Unlocked Their Retail Execution Potential

Ben Weiner

Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level..

13 Min Read

Team Building

Growing a Brand Ambassador Program at Scale

Ben Weiner

Brand ambassadors are an excellent way for CPG companies to expand awareness and reach a wider target audience. In its most basic form, the main role of brand ambassadors is to represent, promote,..

7 Min Read

4 Ways to Elevate In-Store Promotions

Ben Weiner

In today’s world of retail, CPG companies spend on average up to nearly one-third of its revenue on trade promotions, and for good reason – it’s an easy and great differentiator to set themselves..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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2 Min Read

Territory Management

How to Increase Chain Penetration with Data

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

4 Min Read

Repsly News

Repsly Celebrates 10 Years of Empowering CPG Teams

Ben Weiner

Repsly is proud to celebrate our 10th year in business providing retail execution to thousands of brands that record more than 5 million activities per month.

3 Min Read

CPG KPIs & Reporting

Does Your Shelf Share Match Your Market Share?

Ben Weiner

For CPG brands, the battle for market share is as old as time. But in an era where most shopper decisions are made in-store at the fixture and shelf space continues to decrease as new brands..

2 Min Read

Trade Promotion

How to Use Data to Execute and Maintain Brand Promotions

Ben Weiner

Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of..

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