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Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

Cam Garrant

On Tuesday June 15th, Lumber Liquidators made the announcement that it had fired Chief Merchandising Officer William Schlegel. Although the decision to fire Schlegel was not explained, the flooring retailer was quick to announce that Mario Pescara, the company’s Chief Marketing Officer, would be taking over the merchandising role and retaining his prior position effective Monday.

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3 Min Read
Applying B2C Success in Real-Time to B2B Strategy

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3. Wigo

3 Min Read
Why Confident Remote Employees Are More Engaged

Accountability

Why Confident Remote Employees Are More Engaged

Victoria Vessella

Remote employee engagement is a common challenge faced by field team managers. It can be challenging to monitor the involvement of employees who spend little to no time in the back office. Boosting..

3 Min Read
Cost Transparency: How a Little Honesty Can Go a Long Way

Cost Transparency: How a Little Honesty Can Go a Long Way

Aya Tsuruta

I want you to think about your best friend—that person who you can tell anything to. He or she has your complete trust and respect. When did you first begin to develop that strong bond? Was it when..

3 Min Read
Three Branding Techniques for Higher Customer Engagement

Field Marketing

Three Branding Techniques for Higher Customer Engagement

Amanda McGuinness

We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..

3 Min Read
Maximize Efficiency Through an Organized Schedule

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Amanda McGuinness

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

3 Min Read
The Triple Crown of Sales

Team Building

The Triple Crown of Sales

Amanda McGuinness

Tomorrow, the 147th Belmont Stakes will take place in New York at Belmont Park. This race is the last of the three big American races, prefaced first by the Kentucky Derby, then the Preakness..

3 Min Read
Myth Buster: Extroverts Make the Best Field Reps

Team Building

Myth Buster: Extroverts Make the Best Field Reps

Aya Tsuruta

When you’re putting together a team of field reps, what is your goal? What is it that you hope your reps can deliver? Great customer service, high customer retention, expansive knowledge of products,..

4 Min Read
3 Simple Summer Promotional Ideas for Small Businesses

Field Marketing

3 Simple Summer Promotional Ideas for Small Businesses

Victoria Vessella

The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of..

2 Min Read
The Uber Paradigm: Importance of Early Disruptions

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to..

3 Min Read
How Mobile Data Collection Can Improve Your Bottom Line

Insights and Studies

How Mobile Data Collection Can Improve Your Bottom Line

Victoria Vessella

Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..

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