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Using Mobile Data Collection to Vie for Shelf Space

Using Mobile Data Collection to Vie for Shelf Space

Victoria Vessella

Retail shelf space is a hot commodity for suppliers and distributors. With so many products on the market and so little room available to display them, retailers are more selective than ever about which items will make their way onto shelves and into the hands of consumers. When negotiating for shelf space at a new retail location, suppliers need to prove that their product will measure up against the competition and handle consumer..

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5 Min Read
Packaging Design: Getting From the Shelf to the Checkout Line

Packaging

Packaging Design: Getting From the Shelf to the Checkout Line

Aya Tsuruta

A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to make up for the 

slice of pizza she just ate for..

3 Min Read
Getting Noticed: SEO, WOM, and Crowdsourcing

Technology

Getting Noticed: SEO, WOM, and Crowdsourcing

Amanda McGuinness

When you are looking for a new product or service, where do you go for suggestions? The Internet? Friends? Customer reviews? Some people may go to all three, but many rely on just one. If you are..

2 Min Read
Using Mobile CRM To Cope With Employee Turnover

Team Building

Using Mobile CRM To Cope With Employee Turnover

Victoria Vessella

Employee turnover burdens businesses with upfront costs of recruiting and training a replacement and lost knowledge from the employee who is leaving the organization. Turnover results from a number..

3 Min Read
Bad Data: A 21st Century Business Epidemic

Technology

Bad Data: A 21st Century Business Epidemic

Aya Tsuruta

Between 2007 and 2009, 8.8 million jobs and $19.2 trillion in household wealth were lost. The causes of the Great Recession of 2008 are numerous and in continuous debate. As we begin to list probable..

3 Min Read
Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

Why Lumber Liquidators’ Marketing/Merchandising Combo Will Thrive

Cam Garrant

On Tuesday June 15th, Lumber Liquidators made the announcement that it had fired Chief Merchandising Officer William Schlegel. Although the decision to fire Schlegel was not explained, the flooring..

3 Min Read
Applying B2C Success in Real-Time to B2B Strategy

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3. Wigo

3 Min Read
Why Confident Remote Employees Are More Engaged

Accountability

Why Confident Remote Employees Are More Engaged

Victoria Vessella

Remote employee engagement is a common challenge faced by field team managers. It can be challenging to monitor the involvement of employees who spend little to no time in the back office. Boosting..

3 Min Read
Cost Transparency: How a Little Honesty Can Go a Long Way

Cost Transparency: How a Little Honesty Can Go a Long Way

Aya Tsuruta

I want you to think about your best friend—that person who you can tell anything to. He or she has your complete trust and respect. When did you first begin to develop that strong bond? Was it when..

3 Min Read
Three Branding Techniques for Higher Customer Engagement

Field Marketing

Three Branding Techniques for Higher Customer Engagement

Amanda McGuinness

We all know that today, as consumers, we encounter advertising everywhere we go. At some point, we start tuning it out. It is no longer enough for an ad to simply say “this is my product, this is..

3 Min Read
Maximize Efficiency Through an Organized Schedule

CPG Team Management

Maximize Efficiency Through an Organized Schedule

Amanda McGuinness

Before you can set up a display, run a promotion, or vie for the best shelf space, you have to show up to the retailer meeting. When busy, it is something so secondary that it can easily be..

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