Anastasia Beverly Hills: The Rise From Brows To Buzzy

Earlier this year, we ranked the 25 Buzziest Beauty Brands of 2018, highlighting companies leading the way in social media engagement and community involvement in the cosmetics and beauty space...

CPG Industry News

Expo West 2018: Recap

Anyone and everyone who’s active in the natural food and beverage space knows about the Natural Products Expo. This year’s Expo West held in Anaheim, CA drew over 80,000 attendees and featured 3,000+..

Client Management

Secrets to Scaling from a Cult-Favorite Kombucha Brand

When a brand reaches a point where it’s distributed nationally, cool things start to happen. You have the opportunity to augment your team with new skill sets, add budget to your yearly programming,..

Client Management

Hear from a CPG Expert on Why L.A. is Ripe for Emerging Brands

Emerging food and beverage brands care about growth. Knowing this, we set out to find out what it takes to launch a brand from its early stages to national distribution. We recently sat down with..

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

CPG KPIs & Reporting

Milk Makeup's Secret Weapon for Merchandising at Sephora  

For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..

5 Visual Merchandising Trends To Revamp Your Strategy in 2018

Brick-and-Mortar storefronts don’t fear a challenge as they take on the age of digitalization. Seeking a hands on experience, consumers look for ways to combine in-store shopping with the convenience..

CPG Team Management

What 19 Beverage Execs Taught Us About Growing a Winning Brand

This December, we had the chance to leave the Boston winter behind for the sun and surf of Santa Monica for BevNET’s annual live show. (If you’re not familiar with BevNET, picture 700+ beverage..

How 3 Cosmetics Brands Use Their Gondolas to Win at Retail

Health and beauty brands know that consistency matters. Making sure your brand image and messaging looks and feels the same across retailers helps it stick in shoppers’ minds. Consistency is also..