CPG Industry News

5 Product Launches from Sweets & Snacks Expo You Won’t Want to Miss

Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a..

Field Marketing

Beauty Merchandising Representative: Definition, Job Description, Salary, and More

If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on..

Field Marketing

3 Ways to Stay Organized When Your Car is Your Office

One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or..

CPG KPIs & Reporting

5 Sample Retail Sales Audits Your Brand Can't Live Without

Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate..

CPG Industry News

Biggest Trends for Beauty Brands from The Makeup Show NYC

One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the..

8 Classic Retail Merchandising Tips That Make or Break Sales

While trends may come and go, these retail merchandising tips are here to stay. Time and time again these merchandising methods yield success and can be applied in any market. Get in the mindset of..

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for..

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

Insights and Studies

11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...