In-Store Execution: How to Slay the Competition

Even if you have the best product on the market, your brand cannot experience success if you’re being overshadowed by the competition. A solid in-store retail execution strategy is your secret weapon..

Hey Alexa, What's a Merchandiser? (In 250 Words)

Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than 250..

3 Merchandising Strategies That Will Give Your Brand an Edge

If your products are sold off the shelf at retail, you know retail execution starts with merchandising. Merchandising can be a powerful tool that benefits your brand far more than simply making sure..

Field Marketing

Trade Marketing: The Ultimate Guide [Example Strategies]

All businesses realize the importance of marketing to consumers. After all, if people don’t know your product exists, there will be no demand for it in the market, and that means no sales. However,..

Field Marketing

2 Trade Promotion Tactics That Can Boost Sales by 15%

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

Field Marketing

Field Marketing: What Is It? [Infographic]

Field marketing is an effective way of engaging with consumers and raising brand awareness, but the variety of responsibilities and actions it entails can seem overwhelming to anyone new to the..

Food and Beverage Merchandising: 3 Ways to Entice Shoppers

If you’re wondering why merchandising is important, consider this - over one-third of product volume is sold with merchandising support across 39% of CPG categories, including grocery. Hence,..

Field Marketing

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of..

Field Marketing

Trade Marketing Manager: Definition, Job Description, Salary, and More

Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers..