Schedule a Demo
Schedule a Demo

Technology

Using Social Media for Your Business on Valentine's Day

 

Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to bring in the highest profits since 2007. Any business, no matter the size, can take advantage of social media to garner attention during this critical holiday. Check out these examples on how to use Facebook, Twitter, and Youtube to capture the hearts of your customers this year. 

 

1. Link back to your businessHeart Valentine's

Instead of putting out a generic “Happy Valentine’s” message, try to get creative by tying your product to any theme of the holiday that fits. That may be love, friendship, compassion, or even the colors of red, pink, or purple. Take for example, Megared’s Facebook campaign that asked customers “Whose heart do you love?” While Omega-3 Krill Oil may not sound like the most romantic product, by using an inventive campaign, it was able to catch buyers' attention.

 

 

 

2. #Hashtag it

Another way to attract customers this holiday weekend is by coming up with a creative hashtag on Twitter. Just like the Facebook example, it is important the hashtag serve some kind of purpose, such as a giveaway or competition. Take for example #VDayRuleBook, the hashtag used by deodorant company Wild Stone that asked its customers to offer up rules for Valentine’s Day, and offered prizes to the most clever responses. If you decide on a competition like this one, it is important to have a landing page where the responses can be shown. This leads the customer back to your product, and in the case of Wild Stone, promoted their new “Red” product.

 

3. Experiment with video

Another way to connect with customers on Valentine’s Day is through video. Putting aside the purely commercial side of the holiday, it is also an opportunity for your customers to get to know your business better. For example, McCrea’s Candies put out a love story video for Valentine’s last year on Vimeo, showing a husband and wife making their signature caramels. Another example is how Animoto, a video and slideshow creation company, posted a video interview asking their staff about their perfect date and their personal dating qualities. Posting personal stories like this with visual aids will make customers feel closer to your business.

 

Download the exclusive eBook

81% of brands are frustrated with their ability to drive execution in the store. In this guide we show you how to find the execution opportunities that move the needle on sales.

Erin P. Friar

Erin Friar is a Content Marketing Journalist Intern at Repsly, Inc. and is completing a Journalism degree at Suffolk University. She is a master of grammar and is passionate about creating fresh content to help foster efficiency and overall success in small businesses.

Latest Posts

6 Min Read

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Matthew Brogie

In my last post, I wrote about the range of experience we’ve seen with CPG companies in their data maturity, and the types of data points that when harnessed effectively, produce real impact on a..

5 Min Read

Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

Matthew Brogie

In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by..

4 Min Read

Service Industry KPIs & Reporting

The Top Insights Every Field Team Should Share with the Sales Executive Team

Ben Weiner

Field sales leaders and executive teams are constantly seeking a baseline understanding of their field teams’ ability to cleanly execute and impact their sales goals. With 25 percent of sales lost..