Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to bring in the highest profits since 2007. Any business, no matter the size, can take advantage of social media to garner attention during this critical holiday. Check out these examples on how to use Facebook, Twitter, and Youtube to capture the hearts of your customers this year.
1. Link back to your business
Instead of putting out a generic “Happy Valentine’s” message, try to get creative by tying your product to any theme of the holiday that fits. That may be love, friendship, compassion, or even the colors of red, pink, or purple. Take for example, Megared’s Facebook campaign that asked customers “Whose heart do you love?” While Omega-3 Krill Oil may not sound like the most romantic product, by using an inventive campaign, it was able to catch buyers' attention.
2. #Hashtag it
Another way to attract customers this holiday weekend is by coming up with a creative hashtag on Twitter. Just like the Facebook example, it is important the hashtag serve some kind of purpose, such as a giveaway or competition. Take for example #VDayRuleBook, the hashtag used by deodorant company Wild Stone that asked its customers to offer up rules for Valentine’s Day, and offered prizes to the most clever responses. If you decide on a competition like this one, it is important to have a landing page where the responses can be shown. This leads the customer back to your product, and in the case of Wild Stone, promoted their new “Red” product.
3. Experiment with video
Another way to connect with customers on Valentine’s Day is through video. Putting aside the purely commercial side of the holiday, it is also an opportunity for your customers to get to know your business better. For example, McCrea’s Candies put out a love story video for Valentine’s last year on Vimeo, showing a husband and wife making their signature caramels. Another example is how Animoto, a video and slideshow creation company, posted a video interview asking their staff about their perfect date and their personal dating qualities. Posting personal stories like this with visual aids will make customers feel closer to your business.
Erin P. Friar
Erin Friar is a Content Marketing Journalist Intern at Repsly, Inc. and is completing a Journalism degree at Suffolk University. She is a master of grammar and is passionate about creating fresh content to help foster efficiency and overall success in small businesses.