Technology

Leveraging Pintrest for Online Marketing

Leveraging Pintrest for Online Marketing

leveraging_pintrest_for_online_marketingThis week we have an amazing guest post by Ann Buechner, a copywriter who specializes in technology products, who gives us some great insights on why social media is female dominated and how to leverage this audience.

It's hardly newsworthy to note that it's a woman's world on Pinterest, or "Reddit for girls" as one male friend pointed out, or "nail polish, weddings, and cookies" as my husband claimed. Yes, Pinterest users, or "Pinners," skew feminine (58% - 97%, depending on which report you'd like to believe), but don't let the dismissive attitudes by the non-Pinners fool you: Pinterest is a force to be reckoned with, especially when it comes to driving sales. Pinterest's intuitive, visually appealing interface, in which every image tracks back to the original source, is basically an interactive catalogue. Furthermore, as The New York Post reported, Pinterest users are nearly twice as likely to purchase an item posted there than they are to purchase an item they see on Facebook. 

So, are you Pinterested yet?

Here are some great tips based on Kaila Strong's terrific article over at Search Engine Watch.

  • Hold a contest. For example, Sephora ran a great sweepstakes this spring, in which Pinners were charged with creating a new board in the Hair and Beauty category entitled Sephora Color Wash and choosing a color to build the board around. The first Pin had to be the specially-designed ColorWash logo, and all other Pins to had to be tagged #SephoraColorWash. At least five of the Pins had to come from Spehora.com. The winners received a $250 gift cards.
  • Conduct market research. Use Pinterest to gauge interest and reaction to new products or services.
  • Feature your customers. Strong points out that this is particularly valuable if you have a fashion-oriented business. I can also see this working out swimmingly for cafes and restaurants (customer of the week!) and design studios (before and afters).
  • Offer fresh presentations. A personalized approach to client interactions may be just a pin away. Pinterest's almost entirely visual style lends itself to more than just eye candy. Strong notes that the site's format is a fantastic forum for narrative boards, as well a great way to visually brainstorm with customers.
  • Sell. By adding a "$" symbol to any Pin description, Pinterest will create a price banner for it. Simple as that.

Download the 2024 Outlook Report

As the retail landscape continues to evolve, it’s more important than ever to stay on top of the latest trends and challenges. Download our report today to see how more than 160+ CG executives and field leaders are strategizing for 2024.

Ann Buechner

Latest Posts

1 Min Read
Infographic: Optimizing In-Store Retail Strategies in 2024

Insights and Studies

Infographic: Optimizing In-Store Retail Strategies in 2024

Luciana Marzilli Lord

In our recently unveiled 2024 Outlook Report, a significant shift in the priorities of CPG and Retail Services leaders has come to light. Notably, a whopping 90% of those with access to budget..

3 Min Read
Enhancing Retail Execution: The Power of Streamlined Data

Merchandising

Enhancing Retail Execution: The Power of Streamlined Data

Luciana Marzilli Lord

In the era of data-driven decision-making, we understand the significant impact that organized data can have on your retail execution strategies. Yet, the pains associated with disorganized and..

3 Min Read
Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Insights and Studies

Why are CPGs Doubling Down on Tech Investments This Year? Let’s Get Into It.

Cait Will

Our team at Repsly is excited to announce the launch of our highly anticipated 2024 Retail Outlook Report. At Repsly, our mission is to help CPG brands thrive in the retail landscape, and our annual..