This is a guest post by technology copywriter, Ann Buechner.
Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment, that it's based on a terrible movie). In it, marketers are depicted as the "aliens" who exist in the ether, "probing for intelligence and insight" and unleashing campaigns based on their findings; cowboys are depicted as the cowboys who..
Written by technology focused writer and copywriter, Ann BuechnerMy first "real" job was at a men's clothing store, making $4.25 an hour plus commision. Until that moment, my only experience..
This week we have an amazing guest post by Ann Buechner, a copywriter who specializes in technology products, who gives us some great insights on why social media is female dominated and how to..
