Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%... it’s actually only 38%.
![Why So Many Promotions Fail to Have an Impact on Sales [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/Infographics/unrivaledmarijuana-__bJag69atg-unsplash.jpg?width=480&height=252&name=unrivaledmarijuana-__bJag69atg-unsplash.jpg)
Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so..
Did you know that 72% of brands end up in the red when it comes to promotions? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your..
Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to waste?
A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment in..
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..
Today on International Women's Day and every day, we want to show some appreciation to some of the incredible women-powered businesses we are lucky enough to call our customers!
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
![How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/KH%20video%20cover.png?width=480&height=252&name=KH%20video%20cover.png)
In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..
![The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]](https://391043.fs1.hubspotusercontent-na1.net/hub/391043/hubfs/saleswoman-scanning-products-with-tablet-65981006.jpg?width=480&height=252&name=saleswoman-scanning-products-with-tablet-65981006.jpg)
Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
