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3 Essential Tips For Scaling Breweries, From a Boston Beer Expert

Field Sales

3 Essential Tips For Scaling Breweries, From a Boston Beer Expert

Gabrielle Downey

For hundreds of homebrewers, going pro is a pipe dream. Those who have actually pulled it off, however, will tell you -- building a successful beer company is no cake walk. With a high cost of entry and ridiculous amount of competition, going from bathtub to brewhouse is a stressful, high-stakes gamble.

If you've been successful in carving out a niche in the market, cultivating a fan base, and (of course) brewing great beer -- you..

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10 Min Read
WATCH: Honey Stinger's Tips for Founding, Growing, and Scaling

Insights and Studies

WATCH: Honey Stinger's Tips for Founding, Growing, and Scaling

Gabrielle Downey

During Expo East, Repsly’s own Allen Bonde met with JD Robinson, Grocery National Sales Manager from Honey Stinger, to get the inside scoop on the company. On the Repsly “red carpet,” we had the..

1 Min Read
5 Tips For Better Apparel Merchandising And Marketing [Infographic]

Field Marketing

5 Tips For Better Apparel Merchandising And Marketing [Infographic]

Gabrielle Downey

From entering a store to closing a purchase, most customers don’t realize how merchandising impacted them. The subtle context of perfectly arranged racks and shelves, the precise placement of..

6 Min Read
5 Tips to Modernize Your Apparel Merchandising Strategy

5 Tips to Modernize Your Apparel Merchandising Strategy

Gabrielle Downey

Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce up..

2 Min Read
Field Marketing Teams: Who's Who [Infographic]

Field Marketing

Field Marketing Teams: Who's Who [Infographic]

Gabrielle Downey

Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..

5 Min Read
5 Ways Data Collection Forms Help Businesses Stay Organized

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

Gabrielle Downey

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..

4 Min Read
7 Creative Tactics For Field Teams Who Want to Communicate Better

Insights and Studies

7 Creative Tactics For Field Teams Who Want to Communicate Better

Gabrielle Downey

If your company employs a field team to represent your brand at retail, you know how valuable it is to have someone make an impression on those stores in person. On the flip side, working out in the..

5 Min Read
How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

Gabrielle Downey

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

1 Min Read
Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

CPG Team Management

Schedule Optimization Checklist For Cosmetic Merchandisers [Infographic]

Gabrielle Downey

With everything that goes into managing a cosmetics merchandising team, it can be easy to put off weekly or monthly scheduling for your field representatives. However, the productivity and success..

1 Min Read
The Basics of Cross Merchandising [Video]

CPG Industry News

The Basics of Cross Merchandising [Video]

Gabrielle Downey

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..

8 Min Read
Alternative Beverages: What They Are And Where They're Headed

CPG Industry News

Alternative Beverages: What They Are And Where They're Headed

Gabrielle Downey

Boring old juices and sodas aren’t cutting it anymore. The rise of alternative beverages is taking the food and beverage industry by storm. Sugars, byproducts, and artificial ingredients are going..

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