5 Tips to Modernize Your Apparel Merchandising Strategy

Anyone in apparel retail knows merchandising is one of the commandments of sales success. However, customers have seen all the tricks in the book. Spring cleaning means it might be time to spruce up..

Field Marketing

Field Marketing Teams: Who's Who [Infographic]

Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..

CPG Tools & Tech

5 Ways Data Collection Forms Help Businesses Stay Organized

The old adage says, "If you can't measure it, you can't manage it." But collecting data on your business is only half the battle. Unless those "measurements" are also consistent, accurate, and..

Field Marketing

How to Master Product Demonstrations in 6 Simple Steps [Infographic]

A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..

CPG Industry News

The Basics of Cross Merchandising [Video]

Sales and cross merchandising are like peanut butter and jelly. In fact, cross merchandising is the reason your peanut butter is sitting next to different flavors and brands of jelly on your grocery..

CPG Industry News

Alternative Beverages: What They Are And Where They're Headed

Boring old juices and sodas aren’t cutting it anymore. The rise of alternative beverages is taking the food and beverage industry by storm. Sugars, byproducts, and artificial ingredients are going..

Supply Chain Management

How to Become a Distributor in 9 Simple Steps [Checklist]

In any emerging market, as demand for a product increases, so does the need for distributors. From craft beer and organic produce to athleisure clothing - on the other side of every new trend is a..

Field Marketing

How to Become a Brand Ambassador

Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin is..

Field Sales

How to Optimize Your Medical Device Sales Process [Free Template]

Constant advances in medicine and technology drive the medical device industry to be one of the world's most innovative. The industry is expected to grow 6.4% a year through 2017, and standing out in..