Field Marketing

How to Become a Brand Ambassador

Your friend on Instagram tags the brand of the shirt he’s wearing in his latest post. Your little sister is twirling a sign on the sidewalk promoting a sale for the store she works at. Your cousin is..

A Day At The Office During The Holidays As Told By Michael Scott

While it's undoubtedly one of the busiest times of the year, it's not always easy gearing up for work during the holiday season. For a laugh, here's what it can feel like at work - as told by The..

CPG Team Management

Territory Management Tips [Infographic]

It can be tough managing a team of field representatives, especially when they are spread out over a wide territory. Ensuring reps don’t meet with the same clients or visit the same stores can seem..

CPG Team Management

How to Maximize Time Management in The Field [Infographic]

Employees and managers alike always seem to be at a lack for time. As time flies by, the amount there is to do can pile up, adding stress to the entire team. Building customer relationships, managing..

CPG Team Management

The Ultimate Schedule Optimization Checklist

With limited time and a finite number of employees, it is up to managers to create a schedule that allows reps to achieve full coverage and to be productive while not oversaturating the field with..

CPG Team Management

Your F&B Company’s Best Kept Secret: Time Management & Scheduling

Field teams in the food and beverage industry have their work cut out for them. They are busy taking inventory of their brand’s products, performing quality checks, processing orders, and maintaining..

Packaging

3 Cosmetic Industry Trends That Can Help You Beat The Competition

Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..