Chances are, you probably know how much your team spent on product promotions last quarter. But do you know how much of that investment actually generated a return, and how much of it went to waste?
A huge portion of CPG brand spend goes toward driving sales in national accounts, where brands not only have the biggest opportunity, but also carry the most risk. With such a massive investment in..
In the past decade, the emphasis on collecting, reporting, and analyzing data has come front and center for CPG manufacturers. For brands selling at retail, the increased availability of point of..
Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..
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In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..
What good is any business action if you can’t measure the success of it? Such is especially true when it comes to trade promotions. While many teams understand the importance of KPIs that demonstrate..
CPG companies spend huge amounts of time and money on trade promotions, yet over 40% of companies aren’t satisfied with their ability to manage them. With so much on the line, more and more brands..
According to the Promotion Optimization Institute's 2019 State of the Industry Report, CPG companies spend between 11% and 27+% of revenues on trade promotions. With such a large investment, there is..
Having a strong retail presence is all about making your product attractive and available to shoppers in order to capture sales. Consider this: up to 50% of consumers say they would switch to a..
No business wants to be left with excess stock, but unfortunately this is inevitable for even the most successful CPG companies. That’s because excess inventory often results from factors outside of..
Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring the..
