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The Ultimate Guide to Effective In-Store Promotions and Demos

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active buyers.  As merchandisers, brands have several tools at their disposal to influence shoppers, win sales and fight for upsells.  Still, with CPG manufacturers allocating 20% of total revenue on in-store promotions, why do half of these events fail to..

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15 Min Read
19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

8 Min Read
3 Trade Spend Hacks for Smarter Promotion Management

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

Peter Manning

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

10 Min Read
Trade Promotions: The Ultimate Guide to Selling More in the Store

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Peter Manning

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand successful..

6 Min Read
2 Trade Promotion Tactics That Can Boost Sales by 15%

Field Marketing

2 Trade Promotion Tactics That Can Boost Sales by 15%

Victoria Vessella

No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and..

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