Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization Institute, 67% of respondents feel that the process of executing and reviewing promotions is burdensome.
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In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because
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Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..
The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..
People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..
In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide, mile..
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of ..
Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s also..
America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..
For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...
This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..
