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Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase. Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive..

How Top Brands are Managing Demand in the Era of COVID-19

Melissa Sonntag

In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..

1 Min Read

Insights and Studies

In-Flight Promotion Optimization: Growing National Accounts in 2020

Melissa Sonntag

Sales leaders know that a lot rides on the success of in-store product promotions; that’s why executing them well is often a top priority. But according to a survey by the Promotion Optimization..

1 Min Read

Insights and Studies

How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]

Melissa Sonntag

In 2019, the average consumer packaged goods brand spent between 11-27% of its budget on trade promotions. Despite that, nearly 55% of promotions still failed to have an impact on sales. Why? because..

1 Min Read

Insights and Studies

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

Melissa Sonntag

Despite the advances in retail execution technology that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. In this infographic, we..

4 Min Read

Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build..

12 Min Read

Insights and Studies

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide, mile..

3 Min Read

Insights and Studies

Behind the Brand: 3 Questions With Rise Brewing Company

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of ..

9 Min Read

Insights and Studies

3 Beverage Brands Share 3 Keys to Breaking Out

Dan MacDonald

Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s also..

8 Min Read

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

Gabrielle Downey

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

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insights and studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

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How Top Brands are Managing Demand in the Era of COVID-19

In-Flight Promotion Optimization: Growing National Accounts in 2020

How Kraft Heinz Grew National Account Sales by 25% in Just 2 Weeks [Video]

The 4 Innovations Shaping Retail Execution in the 2020s [Infographic]

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

3 Craft Beer Buyer Personas for Smarter Merchandising

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Behind the Brand: 3 Questions With Rise Brewing Company

3 Beverage Brands Share 3 Keys to Breaking Out

6 Coffee Industry Trends To Wake You Up In 2018