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Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Matthew Brogie

We talk a lot about Data-Driven Retail Execution at Repsly. We talk with each other, with our customers, with analysts, partners, and even with our competitors. What is most interesting to me is that the more people I talk with, the more I understand how many ways there are for data to impact the effectiveness, and resulting ROI of In-Store Retail Execution. Effective data analysis can have significant impacts across all parts of an..

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Retail Data in Action: How & Why CPG Brands Leverage Data to Win at the Shelf

Ben Weiner
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Thought-Leadership

Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 2)

Matthew Brogie
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Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)

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Insights and Studies

Endcaps & Insights: Accessing The Power of Data-Driven Retail Execution

Matthew Brogie
8 min read
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7 Min Read
One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Insights and Studies

One Year Later: Retail Leaders Reflect on Lessons & Learnings From COVID-19

Ben Weiner

The COVID-19 pandemic brought unprecedented challenges and obstacles throughout the 2020 calendar year, forcing many companies to re-examine how they work and operate from the top-down. For many CPG..

10 Min Read
2021 Retail Execution Predictions: Three Opportunities for Field Teams

Merchandising

2021 Retail Execution Predictions: Three Opportunities for Field Teams

Ben Weiner

What can CPG brands expect in a post-pandemic phygital world? And how can you be prepared for it? After all the uncertainty of 2020, it’s understandable that brands want to predict what to expect in..

7 Min Read
CPG Data Analytics: The Ultimate Guide

Insights and Studies

CPG Data Analytics: The Ultimate Guide

Melissa Sonntag

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. Top performing brands take a data-driven approach to their businesses and..

8 Min Read
Data Stories: Three Types to Win More Retail Space

Insights and Studies

Data Stories: Three Types to Win More Retail Space

Melissa Sonntag

In the retail world, there’s no merit in scoring shelf space if you’re not able to keep it. That being so, retailers often conduct category reviews, where you’re given the task of proving your..

3 Min Read
Retail Leaders Share Insights on the Future of the Industry

Insights and Studies

Retail Leaders Share Insights on the Future of the Industry

Ben Weiner

 

If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..

4 Min Read
CPG Gurus Reveal Tips for Success

Insights and Studies

CPG Gurus Reveal Tips for Success

Melissa Sonntag

Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..

3 Min Read
4 Ways Generic Tools Are Hurting Your Team

CPG Tools & Tech

4 Ways Generic Tools Are Hurting Your Team

Melissa Sonntag

When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..

10 Min Read
3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Insights and Studies

3 Types of Data You Need to Explode Sales in Your Highest Priority Accounts

Melissa Sonntag

For CPG brands mastering the retail channel is a massive opportunity, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..

5 Min Read
Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Insights and Studies

Guide to Using Point-of-Sale Data for Intelligent Retail Execution

Melissa Sonntag

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales..

5 Min Read
How Top Brands are Managing Demand in the Era of COVID-19

Insights and Studies

How Top Brands are Managing Demand in the Era of COVID-19

Melissa Sonntag

In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods..

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