insights and studies

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Insights and Studies

4 Main Retail Execution Problems That Innovation Will Solve in the 2020s

Melissa Sonntag

The 2010s brought a new age of technology to the forefront of retail. Manufacturers started collecting data about their execution at the point of sale, and retailers started using sales data to build relationships with their vendors. But despite the advances that were made in the past ten years, many brands are still struggling to gain an advantage and dominate in their category. 

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11 Min Read

Merchandising

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

5 Min Read

Insights and Studies

Going Deeper Into Target Markets: Advice From the Co-Founder of LIFEAID

Melissa Sonntag

In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide,..

3 Min Read

Insights and Studies

Behind the Brand: 3 Questions With Rise Brewing Company

Dan MacDonald

Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO..

8 Min Read

Insights and Studies

3 Beverage Brands Share 3 Keys to Breaking Out

Dan MacDonald

Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s..

8 Min Read

Insights and Studies

6 Coffee Industry Trends To Wake You Up In 2018

Gabrielle Downey

 

America drinks 400 million cups of coffee a day, coming in as the world’s #1 coffee drinker. How do you reinvent something that’s been done (literally) millions of times? A company like Califia..

7 Min Read

Insights and Studies

11 Hacks for Managing a Remote Workforce and 5 Tools to Do It

Gabrielle Downey

For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges...

8 Min Read

Insights and Studies

Drink Up These 2018 Beverage Industry Trends

Gabrielle Downey

This year we are toasting to game changers in the beverage industry. Brands like Boxed Water are turning the market on its head as they look at old products in new ways. Other companies like..

14 Min Read

Insights and Studies

Sample These 2018 Food and Beverage Industry Trends 

Gabrielle Downey

 Since 2017, we’ve seen stores embrace digital shopping, step up their stance on sustainability, and promote a healthier perspective overall. In 2018, it is food and bev’s chance to take those..

12 Min Read

Insights and Studies

4 Tips to Transform Into a Lifestyle Brand in 2018

Sara Mack

 The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about..

5 Min Read

Packaging

3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]

Sarah Mooney

We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always..

9 Min Read

Merchandising

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a..

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