An effective product pitch is essential to any brand marketing strategy.
For emerging food and beverage brands, making the leap to grocery store shelves can be an intimidating yet incredibly necessary step for their product. Getting into supermarket aisles significantly widens a brand's potential consumer base and exponentially increases its potential revenue haul. But there's more to earning that coveted shelf space than many..
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It can be tough managing a team of field representatives, especially when they are spread out over a wide territory. Ensuring reps don’t meet with the same clients or visit the same stores can seem..
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Employees and managers alike always seem to be at a lack for time. As time flies by, the amount there is to do can pile up, adding stress to the entire team. Building customer relationships, managing..
The perfect display can boost sales by more than 500%, according to Creativity Window. With that much at stake, hiring top-notch merchandisers should be one of your brands highest priorities. Hiring..
Mobile data collection is nothing new in the consumer goods industry, but the idea of having reps use their own devices to complete work in the field is. The Bring-Your-Own-Device approach is a..
With limited time and a finite number of employees, it is up to managers to create a schedule that allows reps to achieve full coverage and to be productive while not oversaturating the field with..
Field teams in the food and beverage industry have their work cut out for them. They are busy taking inventory of their brand’s products, performing quality checks, processing orders, and maintaining..
Retail execution is directly related to performance on the shelves, so hiring an effective field team is crucial. In 2016, the recruiting process has become more personalized and fast-paced than..
So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think about..
Field Activity Management is the art of managing and reacting to all of the moving parts a business has operating outside of a central office. The specifics of an operation will differ from industry..
Making the decision to scale your CPG company is not just about crunching the numbers; it’s also about the people. Competent and committed employees are any business owner’s biggest asset, offering..
