cpg team management

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Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

Matthew Brogie

If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide insights to your business that you can’t get without ‘feet on the street’. It occurred to me while participating in a panel discussion hosed by the World Alliance for Retail Excellence & Standards last week that there may be a lot of questions..

3 Reasons To Evaluate the Performance of Your Field Reps

Erin P. Friar

For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance..

4 Min Read

CPG Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Nancy Chen

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these..

3 Min Read

CPG Team Management

How To Be an Agile Field Sales Organization

Frank Brogie

There is a growing buzz about Agile Field Sales; the ability to manage the efforts of an outside sales team with real time visibility, minimal data and reporting overhead and a high degree of..

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cpg team management

Choosing a Strategy for Building a Merchandising Team (Part 1 of 5)

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3 Reasons To Evaluate the Performance of Your Field Reps

How to Secure a Beverage Retailer: Overcoming Retailer Objections

How To Be an Agile Field Sales Organization