Successful merchandising is the driving factor behind sales. But how much does each component of merchandising impact your sales growth and in what way? By evaluating your field reps’ performance in each of these categories, you can gain better insight as to where you should focus your efforts for optimal performance on the shelves. In this post, we explore nine focus areas your field reps must master to maximize your brand's sales..
Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having a..
It’s hard to believe that 2017 is already half-over. While the first six months of the year are filled with seasonal upticks in the retail world, nothing quite compares to the end-of-year holiday..
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Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..
Okay. It sounds like a stretch, but stick with me.
The seventh season of Game of Thrones premiered on Sunday, July 16th, on HBO.
In preparation, the Repsly team rewatched last season, shared..
Wondering how to become a product demonstrator? First, you must read up on the role and responsibilities of the job. Though product demonstrators have been around since the invention of the wheel,..
The Obvious: Merchandising means something a little different for every retail role.
The Lesson: By understanding the differences in the definition of merchandising between roles, and applying this..
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In today’s digital age, there is one thing technology can’t replace: personal communication.
Though virtual marketing has changed the game dramatically with the rise of social media, it can’t fully..
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Merchandising resets are key to a successful merchandising strategy and involve completely reorganizing a category, department, or sometimes even an entire store.
Whether you’re a foreign company importing your products to the United States, or you’re an American company importing foreign goods as part of your business, you’ll need to account for the..
Field marketing is a branch of direct marketing. It involves brand representatives going out into the “field” to put product in the hands of potential customers.
