![The 5 Spot Rule For Alcohol Merchandising [Infographic]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/iStock_(DO_NOT_USE_AFTER_30_DAYS)/iStock-539281919-min.jpg?width=770&height=404&name=iStock-539281919-min.jpg)
Merchandising is an essential part of any successful beverage brand's retail strategy. Having your logo, promotional materials, and products front and center make it easy for casual shoppers to stumble upon your brand and for loyal customers to find your bottles in no time.
We recently sat down with John Ellsessar, sales manager for Naragansett Brewing and alcohol industry veteran, to bring you his tips on effective merchandising at liquor stores.
This infographic outlines John's 5 spot rule for alcohol merchandising, and can serve as a training tool or checklist for your brand reps. At each stop, we detail what reps should look for and what kind of questions they should ask themselves to ensure your brand is properly represented.
For more in-depth tips on how to sell more alcohol at retail, check out our full conversation with John here.
Ready to stand out on the shelves in 2025? Learn how industry leaders are gearing up to dominate the retail space. Don’t get left behind—download your copy of the report now!
When ERP retail execution licenses come bundled “for free” with an ERP contract, it’s easy to think, “Why not use what’s already included?” No extra spending, no procurement hassle, simply another..
Boston, MA & Seattle, WA | September 30, 2025 – Repsly, Inc., a leader in retail execution software for the consumer packaged goods (CPG) industry, and ParallelDots, Inc., an innovator in retail AI..
As a leader in the sporting goods industry, you know how much depends on what’s happening at the store level. From empty shelves to off-brand displays, small issues can lead to missed revenue and..
