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How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Packaging

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their needs by restocking well-loved products and placing emerging products on shelves. In this article we talk through how your brand can rise to the occasion and meet these needs to merchandise your products at Ulta, Sephora, and CVS in..

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9 Min Read
Why CPG Disruptors Don't Get Branding Right the First Time

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

11 Min Read
Get Inspired: How to Pull Off These 5 Brewery Field Events

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..

6 Min Read
Best Practices for Managing Field Sales Reps with Field Sales Software

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

Sara Mack

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

5 Min Read
Why Effective Communication Between Managers & Employees Matters

Team Building

Why Effective Communication Between Managers & Employees Matters

Sara Mack

At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..

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