The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you if, with some increased marketing focus, you could develop a bigger following who aligns with your brand in everything from social justice, to design philosophy, to ethical beliefs? As many companies aspire to reach these lofty goals,..
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..
It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media..
Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...
Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands and..
As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..
At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..
