4 Tips to Transform Into a Lifestyle Brand in 2018
The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about you if, with some increased marketing focus, you could develop a bigger following who aligns with your brand in everything from social justice, to design philosophy, to ethical beliefs? As many companies aspire to reach these lofty goals,..