11 Min Read

Team Building

What CPG Brands Can Learn From Street Teams in the Music Industry

Sara Mack

Sara Mack

Sara Mack
Sara is a Content Marketing Journalist at Repsly and is excited to help brands grow. Sara is studying Public Relations and Environmental Analysis and Policy at Boston University, which basically just means she could talk about climate change and plant-based recipes all day long. She is passionate about lions, the clarinet, and her Mickey Mouse slow cooker.
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Recent Posts

5 Min Read

Merchandising

Secrets From the Field: 3 Education Tips for Beauty Brands

Sara Mack

Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your..

12 Min Read

Insights and Studies

4 Tips to Transform Into a Lifestyle Brand in 2018

Sara Mack

 The push for companies to reach lifestyle brand status has impacted most aspiring CPG industry disruptors in a big way. Why settle for a customer that uses your product once just to forget about..

7 Min Read

Merchandising

How to Build the Ultimate Merchandising Strategy at Sephora, Ulta, and CVS

Sara Mack

 

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..

11 Min Read

Field Marketing

Use These 6 Social Media Tips to Boost Your Beauty Brand Online

Sara Mack

It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social..

8 Min Read

CPG Tools & Tech

Why CPG Disruptors Don't Get Branding Right the First Time

Sara Mack

 

Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time...

11 Min Read

Field Marketing

Get Inspired: How to Pull Off These 5 Brewery Field Events

Sara Mack

Every beer company wants to get the word out about its brews, and field events help to get the job done. If you’re creative, you can dream up a million ways to get your beer into people’s hands..

6 Min Read

Technology

Best Practices for Managing Field Sales Reps with Field Sales Software

Sara Mack

As brands grow, pieces of their organizational strategies (take, for example, email chains for each out of stock item or handwritten and manually submitted consumer feedback reports) can become..

5 Min Read

Team Building

Why Effective Communication Between Managers & Employees Matters

Sara Mack

At any workshop discussing relationships of any kind, communication is the first talking point. Without effective communication, relationships are unable to develop any kind of long-term trust or..

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