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How to Be an Outstanding Rep: Insight From a Sales Veteran

Insights and Studies

How to Be an Outstanding Rep: Insight From a Sales Veteran

Erin P. Friar

This week, we spoke with Noel Bielawa who has been a sales representative for food product distributor Paul W. Marks for ten years. Bielawa shared his experience over the last decade in sales and pointed out some important lessons for those in sales today.

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3 Min Read
Small Brands Using Software to Optimize Category Management

CPG Tools & Tech

Small Brands Using Software to Optimize Category Management

Erin P. Friar

One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing..

3 Min Read
Part 3: Three Team Building Activities with Remote Employees

Team Building

Part 3: Three Team Building Activities with Remote Employees

Erin P. Friar

(This is the third blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Competitive business managers should..

3 Min Read
(Part 2) 3 Onboarding Tips to Use with Remote Employees

Team Building

(Part 2) 3 Onboarding Tips to Use with Remote Employees

Erin P. Friar

(This is the second blog in a three-part series focusing on the character of the ideal, remote employee and how to effectively manage a team of remote workers.)

Onboarding is generally described as..

3 Min Read
Mobile Workforce Management: Hiring Remote Employees

Team Building

Mobile Workforce Management: Hiring Remote Employees

Erin P. Friar

(This is the first blog in a three-part series focusing on characteristics of ideal, remote employees and how to effectively manage employees remotely.)

Hiring remote workers is a challenging task...

2 Min Read
Using Social Media for Your Business on Valentine's Day

Technology

Using Social Media for Your Business on Valentine's Day

Erin P. Friar

Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to..

3 Min Read

CPG Industry News

3 Category Management Trends to Follow in 2015

Erin P. Friar

The relationship between vendors and retailers will be shifting in 2015. According to marketing expert Toby Desforges, there will be a redefinition of category management in the new year. To better..

4 Min Read
Traditional CRM vs Mobile CRM: What You Should Know

Technology

Traditional CRM vs Mobile CRM: What You Should Know

Erin P. Friar

In 2015, a growing number of businesses are adopting mobile software solutions to streamline communication, increase accountability, and track the success of sales strategies. While this trend is..

3 Min Read

Team Building

3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity

Erin P. Friar

To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $4.5 million for a single 30 second, game-time advertisment. But small business have..

4 Min Read
Why Third Party Merchandisers Need a Mobile Software Solution

CPG Tools & Tech

Why Third Party Merchandisers Need a Mobile Software Solution

Erin P. Friar

Third party merchandisers work to simplify the lives of their clients. By offering an outside service, they lift responsibility off the shoulders of product makers. Here’s a few reasons why third..

3 Min Read
Using Retail Merchandising Software to Attract Retail Partners

CPG Tools & Tech

Using Retail Merchandising Software to Attract Retail Partners

Erin P. Friar

For many small and medium sized businesses (SMBs), attracting new retail partners is a continuous goal. Numerous strategies exist to gain new relationships, but one of the best ways to garner..

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