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Team Building

Aligning Sales and Marketing

Aya Tsuruta

Sales and marketing are like brother and sister, or friends who are roommates; at the core they share the same values, but they tend to step on each other’s toes. They know that ultimately they are living under the same roof and need to learn to live with each other regardless of disputes. Along the line, they realize that no matter what, they’ll always need each other. Similarly, the classic sales versus marketing situation is as..

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8 Min Read

Accountability

Best Apps to Boost Your Remote Team Productivity

Aya Tsuruta

In 2010, the Apple app store held approximately 130,000 apps. Today, there are over  1.5 million. That’s a 1,053% increase in just over five years, and the figures only keep growing. What's more, ..

4 Min Read

Accountability

Time Management for Field Teams

Aya Tsuruta

As a field representative, it's easy to feel like you’re part of a huge circus act. Every day you juggle prospective clients, current clients, attending training sessions, and reporting to managers...

3 Min Read

Accountability

Employee Burnout: More Than A Feeling

Aya Tsuruta

As a field representative, you have a lot on your plate on a day-to-day basis. From approaching new contacts, to keeping your managers up-to-date, to tending to dissatisfied customers, and to meeting..

3 Min Read

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the situation..

CPG Sales Guide

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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3 Min Read

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

3 Min Read

Team Building

Employee Engagement for Business Growth

Aya Tsuruta

Trending: growth over cost-cutting. According to a study published by the Harvard Business Review, in recent years, top executives have been focusing efforts on growing their companies rather than..

1 Min Read

Team Building

Mobile CRM & Facebook: 5 Commonalities for Field Team Management

Aya Tsuruta

Today, Facebook has over 1.49 billion users per month, and you’re probably one of them. In fact, I bet you have Facebook open on one of your browser tabs right now. The social media platform that..

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The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

RETAIL EXECUTION eBOOK

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4 Min Read

Team Building

Small But Mighty: Recruiting Top Talent Against Big Competitors

Aya Tsuruta

If you think about an industry disruptor like Uber or AirBnb, what their success really boils down to is innovation; and what’s always behind innovation? A human brain. With creativity now taking the..

3 Min Read

Technology

How to Take Advantage of Social Media Analytics Tools

Aya Tsuruta

Social Media. It’s everywhere. Inescapable. Last week, during the GOP debate, the Facebook icon got more airtime than any candidate. At Boston South Station where many brands advertise using large..

3 Min Read

Accountability

Self-Accountability: Being Your Own Leader

Aya Tsuruta

When you’re walking into an interview for a position on a field team, there are a few things you should always bring with you: confidence, experience, and most importantly, a strong record of..

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