3 Min Read

Team Building

Aligning Sales and Marketing

Aya Tsuruta

Sales and marketing are like brother and sister, or friends who are roommates; at the core they share the same values, but they tend to step on each other’s toes. They know that ultimately they..

Aya Tsuruta

Aya Tsuruta
Aya Tsuruta is a Content Marketing Journalist at Repsly where she covers sales and marketing content through a creative lens. In addition to writing for Repsly, she is a frequent contributor to the music blog, Indie Music Filter, and BC magazine, the Gavel.
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Recent Posts

7 Min Read

Accountability

Best Apps to Boost Your Remote Team Productivity

Aya Tsuruta

In 2010, the Apple app store held approximately 130,000 apps. Today, there are over  1.5 million. That’s a 1,053% increase in just over five years, and the figures only keep growing. What's more, ..

4 Min Read

Accountability

Time Management for Field Teams

Aya Tsuruta

As a field representative, it's easy to feel like you’re part of a huge circus act. Every day you juggle prospective clients, current clients, attending training sessions, and reporting to..

3 Min Read

Accountability

Employee Burnout: More Than A Feeling

Aya Tsuruta

As a field representative, you have a lot on your plate on a day-to-day basis. From approaching new contacts, to keeping your managers up-to-date, to tending to dissatisfied customers, and to..

3 Min Read

Accountability

3 Things Remote Team Leaders Can Learn From March Madness

Aya Tsuruta

 

For 3 weeks every spring, it feels like half the population disappearstraffic subsides, grocery aisles are deserted, and even some office chairs abandoned. Where do all of the people go?

Well,..

3 Min Read

Insights and Studies

Conducting Market Research the Right Way

Aya Tsuruta

You’ve heard the story before. When Coca-Cola replaced their original soft drink with new Coke in 1985, things went haywire. People began to hoard original Coca-Cola, some identifying the..

3 Min Read

Accountability

Tips for the Field Sales Representative Turned Manager

Aya Tsuruta

After years of cold calling, in-store visits, and demo planning, your big day has come. Your boss has recently offered you a promotion and you’re soon to be the new regional manager. While an..

2 Min Read

Team Building

Employee Engagement for Business Growth

Aya Tsuruta

Trending: growth over cost-cutting. According to a study published by the Harvard Business Review, in recent years, top executives have been focusing efforts on growing their companies rather than..

1 Min Read

Team Building

Mobile CRM & Facebook: 5 Commonalities for Field Team Management

Aya Tsuruta

Today, Facebook has over 1.49 billion users per month, and you’re probably one of them. In fact, I bet you have Facebook open on one of your browser tabs right now. The social media platform that..

3 Min Read

Team Building

Small But Mighty: Recruiting Top Talent Against Big Competitors

Aya Tsuruta

If you think about an industry disruptor like Uber or AirBnb, what their success really boils down to is innovation; and what’s always behind innovation? A human brain. With creativity now taking..

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