merchandising

2 Min Read

Merchandising

How to Measure Sales Per Point of Distribution (SPPD)

Melissa Sonntag

 

In the retail world, there are three main metrics brands focus on to  measure the success of their retail execution: sales, distribution, and velocity. Sales focuses on the unit or dollar amount..

6 Min Read

Merchandising

Retail Execution: The Ultimate Guide

Melissa Sonntag

CPG companies need to put an emphasis on strong retail execution to stand out on the shelf.  Still, plenty of brands struggle to execute at retail, and as a result experience lost opportunities..

3 Min Read

Merchandising

5 Steps to a Great First Month with a New Fulfillment Partner

Jake Rheude

Your business is growing faster than your warehouse can keep up, and you’ve pulled the trigger to get a shipping and fulfillment partner so you can keep customers satisfied. When things go right,..

3 Min Read

Merchandising

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

4 Min Read

Merchandising

Trade Promotions: Measuring Effectiveness to Increase ROI

Melissa Sonntag

Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring..

3 Min Read

Merchandising

Retail Promotion Analytics: 3 Ways to Get More Out of Your Data

Melissa Sonntag

So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..

2 Min Read

Merchandising

How to Use Point of Purchase Advertising to Boost Sales [Checklist]

Melissa Sonntag

When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..

4 Min Read

Merchandising

POP vs. POS: What is the Difference?

Melissa Sonntag

It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have..

10 Min Read

Merchandising

The Ultimate Guide to Point of Purchase (POP) Displays

Melissa Sonntag

The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf,..

3 Min Read

Merchandising

The Secret to Supermarket Product Placement in 2019

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..

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