merchandising

3 Min Read

Merchandising

The Secret to Supermarket Product Placement in 2019

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..

18 Min Read

Merchandising

The 14 Most Effective Types of Retail Displays, Explained

Melissa Sonntag

When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..

3 Min Read

Merchandising

The Ultimate Guide to In-Store Product Placement in 2019

Colin Chiakpo

In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially..

20 Min Read

Merchandising

The Ultimate Guide to Visual Merchandising

Melissa Sonntag

90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you..

12 Min Read

Merchandising

The Ultimate Guide to Merchandising in 2019

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..

11 Min Read

Merchandising

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the..

3 Min Read

Merchandising

Poor Retail Execution Can Cost You Plenty

Victoria Vessella

It’s no secret that retailers are facing constant disruption from the likes of omni-channel selling, direct-to-consumer models, e-commerce, mergers and acquisitions, and more.

Independent..

10 Min Read

Merchandising

The Minimalist Guide to Building Your Merchandising Checklist [Free Template]

Gabrielle Downey

Mastering merchandising requires juggling the many levels of displaying and placing. It can be easy to forget one of the components in the retail madness. Stay on top of your game with our..

3 Min Read

Merchandising

How to Calculate Sales Volume and Use it to Win in the Field

Melissa Sonntag

Tracking business metrics can show not only where your business has been, but where it should go in the future. For data-driven brands, business metrics can be divided into distinct three types of..

3 Min Read

Merchandising

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

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