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Lessons From Shark Tank: 3 Traits Investors Seek in Entrepreneurs

Accountability

Lessons From Shark Tank: 3 Traits Investors Seek in Entrepreneurs

Amanda McGuinness

If you're an entrepreneur with an idea that you’re passionate about, you will go to great lengths to make it a reality. Typically, this means finding investors who share a similar passion for making great ideas a reality. This can be a strenuous process for entrepreneurs. The show is called Shark Tank for a reason. You may leave an investors meeting with your idea torn to shreds, an ambiguous “maybe”, or if you’re really lucky, the..

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3 Min Read
3 Tips for Improving Communication with Field Reps

Insights and Studies

3 Tips for Improving Communication with Field Reps

Victoria Vessella

Communication makes the world go round. Without an efficient means of communication in place, businesses that employ field representatives run the risk of having high employee turnover, customer..

4 Min Read
Benefitting from the 4th of July on the 5th and Beyond

Insights and Studies

Benefitting from the 4th of July on the 5th and Beyond

Aya Tsuruta

It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in..

3 Min Read
Top 5 Resources on Millennials for Business Leaders to Follow

Insights and Studies

Top 5 Resources on Millennials for Business Leaders to Follow

Erin P. Friar

As of 2015, the Millennial generation now makes up the majority of the workforce; with that fact comes all the unique workplace expectations and aspirations Millennials carry. To attract, hire, and..

3 Min Read
Applying B2C Success in Real-Time to B2B Strategy

Insights and Studies

Applying B2C Success in Real-Time to B2B Strategy

Amanda McGuinness

What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)?  Flipping through my home pages the ones I use the most are

1. Uber

2. Waze

3. Wigo

2 Min Read
The Uber Paradigm: Importance of Early Disruptions

Insights and Studies

The Uber Paradigm: Importance of Early Disruptions

Amanda McGuinness

The tech world is ever evolving, coming up with countless solutions to make your business faster, more organized, innovative, and overall more competitive. When things are going well, it is easy to..

3 Min Read
How Mobile Data Collection Can Improve Your Bottom Line

Insights and Studies

How Mobile Data Collection Can Improve Your Bottom Line

Victoria Vessella

Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient mobile data collection..

4 Min Read
Summer 2015 Retail Sales Forecast

Insights and Studies

Summer 2015 Retail Sales Forecast

Victoria Vessella

The summer season is an interesting time of year for retail. Weather changes, increased tourism, and seasonal holidays all have an effect on consumer spending. Being aware of the current retail..

1 Min Read
An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Insights and Studies

An Ode to David Letterman: Top 10 Reasons You Need Mobile CRM

Amanda McGuinness

Tonight, David Letterman is stepping down as the host of the Late Show. To honor his illustrious career and iconic “Top Ten” lists, here are the top 10 reasons you want your manager to implement..

3 Min Read
Toby Desforges: 3 Ways to Revolutionize Shopper Research

Insights and Studies

Toby Desforges: 3 Ways to Revolutionize Shopper Research

Erin P. Friar

This week, we spoke with the founder of the international consulting firm Engage and co-author of The Shopper Marketing Revolution Toby Desforges. He offered solutions to what he sees as the three..

3 Min Read
Tammy Katz: Retail Strategies for Every Small Business

Accountability

Tammy Katz: Retail Strategies for Every Small Business

Erin P. Friar

This week, we spoke with Tammy Katz, CEO of Katz Marketing Solutions and Adjunct Professor of Brand Management at The Ohio State University about retail strategies for small business. Here are three..

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