Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate sales amongst your brand’s retail locations, if you’re more interested in how new products are selling or how customers are responding to one of your competitors, it might be time for a more zoomed-in approach. Read on as we talk about the..
If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way..
For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras..
![Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-pexels-photo-196656-1.jpeg?width=480&height=252&name=Optimized-pexels-photo-196656-1.jpeg)
Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..
Balancing service delivery against the need for economy is something that every retailer faces – the need to cut back while remaining competitive and ensuring sufficient staffing is key. However,..
For businesses trying to push products into retail stores, having a well organized retail line sheet to present is critical. The line sheet is a document that the business can hand over to a retail..
Every smart business owner knows the importance of KPIs (Key Performance Indicators). KPIs are metrics used to measure the success of a business, department, or individual against their goals. They..
Businesses have thousands of moving parts, and keeping track of what is actually important can often seem an insurmountable task for managers and small business owners. The reality of the situation..
What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..
Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams..
.png?width=480&height=252&name=Analysis-red_(2).png)
“If you cannot measure it, you cannot improve it.”
- William Thompson, inventor of the Kelvin scale
This saying has been adopted for business, and is fundamental to understanding the importance of..
