cpg industry news

Packaging

3 Tasty Tips to Improve Your Food Marketing Strategy

In a space with fierce competition, food companies rely on compelling marketing strategies to stay afloat. While a comprehensive food marketing strategy consists of several moving parts, there are..

CPG Industry News

The Three R's of Consumer Sales Promotions: Risk Aversion, Reciprocity, and Reward

Businesses attempting to entice customers to purchase their product use a variety of consumer sales promotion techniques. We are all familiar with free samples, coupons, VIP memberships, BOGO sales..

CPG Industry News

Slotting Fees: 3 Ways to Get Your Product on The Shelf For Less

Retail shelf space is a hot commodity that thousands of manufacturers want a piece of. In an environment with razor-thin margins, retailers are highly selective about which new products they’re..

CPG Industry News

How to Fill Out The Walmart Supplier Application [Walkthrough]

You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..

CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to move..

CPG Industry News

3 Common Retail Execution Mistakes and How to Avoid Them [New Data]

Although more brands are prioritizing retail execution, an overwhelming majority aren't able to hit their goals in the field, according to new data from the Promotion Optimization Institute. 

As many..

Supply Chain Management

How Stockouts Can Hurt Your Business (And How to Prevent Them)

A customer walks into their local grocer looking for their favorite kombucha brand, only to find that it’s out of stock. Frustrated, this patron considers her options: choose another brand, choose..

CPG Industry News

A Brief History of The Beer Market

Over the course of thousands of years, the beer market has transformed from ancient tradition to medieval currency - from criminal activity to commercial powerhouse. 

Whether you work behind the..

Packaging

4 Questions Every Retailer Asks When Considering Your Product for Their Stores

If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..