Endcaps & Insights: The Necessity of Data Maturity in Retail (Pt. 1)
In my last blog The Power of Data-Driven Retail Execution I talked about how CPG Brands leverage all kinds of data to inform and improve their retail execution, ultimately increasing sales by driving performance through the insights that data provides. I mentioned that we’ve worked with thousands of field teams over the years at all stages of growth, from ‘Mom & Pop’ operations just breaking into retail to multi-billion dollar..
