Has your brand ever run a promotional campaign on a product, only to find out that after months of planning the display materials were set up incorrectly, in the wrong location, with the wrong product, or just not at all by retail staff? While this situation is incredibly unfortunate, your brand is not alone. A study found this to be the case with 60 percent of promotional displays. And when promotions are not executed to plan, both..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
Mastering the retail channel is a massive opportunity for CPG brands, but those who have played in the space before know it takes a committed investment to reap the benefits. To make the most of that..
In the new world of retail, consumers are constantly faced with health risks at every store they visit. With that in mind, picture a customer making their regular trip to the local grocer, only to..
If you missed our Retail Leaders Roundtable on “The New Normal in Retail,” you’re in luck! Read and watch along for a recap of last week’s conversation with five retail industry experts on the..
Inc. magazine recently revealed that Repsly earned a spot on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This marks the second..
For CPG companies selling at retail, retail audits are an important part of maintaining a strong shelf presence. This checklist covers 37 different metrics that you're reps should be measuring every..
Selling beer is easier said than done - you know that. Your team works hard to brew delicious beer and build a unique brand image. Your sales reps fight tooth and nail to get your cases in as many..
With hundreds of distribution companies to choose from, how can you determine which is the best fit for your emerging liquor company? This comprehensive checklist is designed to help decision makers..
Knowledge is power -- but only if you have the right information. If your daily headaches come from managing relationships with retailers, staying in touch with representatives in the field, or..
When a field team is born, more often than not it’s an experiment -- just a few hardworking go-getters without a ton of resources. In those early days, generic business tools like Google Docs, Excel,..
