So your merchandising company has a strong team of reps with an agile sales strategy, now it is time to take the next step in growing your business by putting together a crucial piece of your marketing plan, how to increase the visibility of your business.
As communication tools develop and new ones rise to prominence, there are several platforms that will serve your interests in visibility, but it is important not to forget about good, old fashioned, person-to-person networking. Meeting face-to-face can be the best way to engage your local audience before developing a connection through social media. One effective way to do this is to have your business host networking events. While your product or business will not be the center of attention, each connection people make at your event will color their picture of your business and make them more likely to engage with your company.
In order to maintain top-of-mind awareness with your local audience, as well as increasing visibility across the globe, a strong online presence is key. Similar to hosting local networking events, field marketing managers can continue their networking efforts online. Links are the pivotal ingredient here, and leaving a link to your page alongside an insightful comment on a blog relevant to your company's topic area can do more than generate views on your webpage. A well-written comment can be the start of an online cycle in which other bloggers will refer to your site in the hopes that you will comment on and refer to theirs. Building this web of communication among sites throughout your specialty area adds to your company's online reputation, establishing your business's presence at the center of your topic area while broadening your audience and virtual network.
Optimizing your webpage for search engines (SEO) is another way to drive traffic to your site by appearing at the top of search engine results pages. One easy first step in SEO is to add unique titles to each page on your website. Adding keywords to these titles will attract the attention of search engines. Regularly adding fresh content will help search engine crawlers find your site, so more active websites are more likely to appear at the top of results pages. While working to improve SEO for your retail merchandising company, remember that it is an ongoing process, not a one-time effort. Developing a regular webpage process that takes SEO into account is crucial to consistently increasing online visibility.
Social networking activity can help boost your company's SEO, too, as search engines pick up your posts and profiles on social media platforms as well as your traditional web site. As with local networking events, your social media presence does not always have to be product-based. Prompting interesting discussion on Facebook or retweeting relevant insight from other professionals will bring people to your business as a source of expertise. That gives your business and your product credibility while keeping your company at the top of your audience's mind. Be sure to check your profile settings and make sure your content is sharable, which is a great way to turn quality posts into new followers and viewers.
An integrated personal and online approach can boost visibility for your business better than any specialized effort. It is important to remember that no matter what your strategy, a valuable asset is connection with an individual. Making sure to promote individual interaction can help multiply your efforts, as a happy, engaged customer can share your content and website with hundreds of people with a simple click.
Frank Brogie is the Product Marketing Manager at Repsly. When he’s not thinking about how to position and sell Repsly’s products, Frank loves to explore Boston by bike and hunt for vintage cars through a camera lens. On weekends you can count on Frank to organize a pickup basketball game or play disc golf. An avid podcast listener, Frank recommends Philosophize This, 99% Invisible, and Radiolab.