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Anastasia Beverly Hills: The Rise From Brows To Buzzy


Earlier this year, we ranked the 25 Buzziest Beauty Brands of 2018, highlighting companies leading the way in social media engagement and community involvement in the cosmetics and beauty space. Anastasia Beverly Hills – known for their brow perfection – topped our list. From their niche start in brows to their growth into success with everything from contour kits to eyeshadow palettes, here’s what makes Anastasia Beverly Hills special:

With 16 million followers on Instagram and over 1.5 million likes on their Facebook page, the brand has gathered a following of fans who want to connect, like, and share their love for their favorite products. The company’s emphasis on social media is evident. They have one of the top followings trailing only behind M.A.C. Cosmetics. So, how did they do it? Check out these three ways they make beauty buzzy.

 

 

Influencers

Take a look at ABH’s Instagram page.  It’s flooded not with just celebrity endorsements or product advertisements. Instead, the brand features real customers and influencers alongside them. This allows the customers to become makeup artists. By mixing ordinary consumers in alongside familiar faces like Kim Kardashian, Anastasia Beverly Hills shows its audience they can be just as glam as they A-listers without being intimidated.  

One of ABH’s most successful influencer campaigns was with Mario Dedivanovic (Kim K’s makeup artist extraordinaire). The Master Palette by Mario generated the hype most beauty brands can only hope to achieve. Putting the palette in the hands of a makeup expert gives the product a high-quality feel, but maintains approachability. Influencers like Mario are forging their own path in the cosmetics industry and customers are all about it.

 

 

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Gabrielle Downey

Gabrielle is a Content Marketing Journalist at Repsly with an enthusiasm for creativity and innovation. While pursuing her passion for writing, she is studying economics and philosophy at Boston College. She spends her free time exploring Boston in search of the best cup of coffee and cannoli.

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