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Merchandising

3 Craft Beer Buyer Personas for Smarter Merchandising

Peter Manning

People aren’t drinking beer like they used to. Bars are finding lessening success keeping up numbers as people are looking for more than an after-work Bud Light. While standard pubs may notice the warning signs of patron trouble, “bars with a twist” -- bar-cades, rooftop bars, brewery tap-rooms, sports bars and pool halls -- are thriving. Beer as an experience seems to be the way of the future.

This plays to craft breweries’..

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10 Min Read

Trade Promotion

The Ultimate Guide to Effective In-Store Promotions and Demos

Peter Manning

Billboards and commercials are excellent at building awareness within the general public.  Nothing, however, comes close to the effectiveness and influence in-store promotions have on active..

14 Min Read

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

8 Min Read

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

Peter Manning

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

10 Min Read

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Peter Manning

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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5 Min Read

Merchandising

Merchandising Retail Shelves Like a Pro: Get Your Product Seen

Peter Manning

After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer.  To celebrate this accomplishment, he heads to the store to see the fruits of his effort...

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