Packaging

Keeping Up with Retail Merchandising: Packaging Trends That Sell

Retail merchandising is constantly evolving in nearly every industry, where technology, changing opinions, and new sales channels influence how producers design the packages which secure and promote..

Retail Merchandising Management: The Essential Checklist

Merchandising is an industry that demands incredible attention to detail and an organized system of communication. While many managers have a system in place that runs smoothly, regularly checking..

More Doesn’t Always Mean Better: Shelf Space and Retail Execution

More sales are a good thing, and having enough supply in-store to meet demand, and encourage purchasing is important to the success and growth of a product. Unfortunately, a mistake that is made all..

Accountability

Transparency and Communication Drive Performance of Field Teams

In order for any field organization to become more effective, it has to embrace the concept of transparency. Transparency drives field sales, marketing and merchandising organizations to more closely..

Driving Efficiency in Retail Merchandising Organizations

It doesn't take an Ivy League MBA to recognize that a field organization can perform better, and contribute more to the corporate goals if it can become more efficient, but what is the best way for..

CPG Tools & Tech

10 Best Uses for Mobile in Retail Merchandising

We have written quite a bit in recent months about the use of Mobile Technologies for Field Sales and Retail Merchandising, everything from tracking reps to taking photos and capturing competitive..

Technology

Are You Ready for Sales Force Automation?

If you have a sales force, then you are undoubtedly ready for Sales Force Automation (or SFA as it is commonly referred to). Last month I tried to answer the question "What is Sales Force..

CPG Team Management

Avoiding Common Mistakes in Managing Retail Execution Teams

We've written quite a bit in recent months about Retail Execution and Workforce Management, with a focus on best practices to win at retail. Today we're going to highlight some of the common mistakes..

Technology

Keys to Lowering Your Risk When Implementing Field Automation

Field Sales and Marketing organizations can gain clear and unmistakable benefits from implementing field automation solutions. This is an undeniable fact: Filling paper forms, emailing spreadsheets..