The Average Millennial's Attention Span—Shorter Than Your Goldfish's
Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers, since 1966 the average cost per thousand impressions (CPMs) of prime-time ads has risen from approximately $1.50 to $22 in 2010. Adjusted for inflation, that’s a two-fold increase. This rising cost of attention is problematic for marketers who..
