Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of Northwestern’s Kellogg School of Management estimated that sales-productivity costs including territory re-alignment in America totaled $500 billion per year. Such costs caused by inefficient practices can be avoided with the right tools and methods..
What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the..
Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.
Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users,..
When luxury brands fail to provide more than just luxury, they confine their customers to the wealthiest 1%. This strategy focusing solely on exclusivity and inordinately high prices is becoming less..
If you ever played on a sports team in high school or college, you probably remember those three cherished minutes your coach gave you to grab some water in the middle of practice. You’d take off..
At Repsly, we want to provide you with the latest industry-specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..
There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer..
At Repsly, we want to provide you with the latest industry specific news and advice on managing field teams, so we’ve put together a series of repsclusive interviews with experts in the field. We..
Innovators in the beverage industry never cease to impress me. A few years back, I saw Odwalla smoothies for $3 and ZICO coconut waters for $4 and thought no way. Not for my poor credit card. Now I’m..
O2 is the UK’s leading digital communications company connecting people and businesses through phones, tablets, computers, you name it. With over 10 million customers, they were in for a treat when..
