field marketing

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Feeling Festive? 3 Independence Day Promotion Ideas

Victoria Vessella

Independence Day is a holiday that resonates with all Americans, regardless of their age, religion, or cultural background. It also spurs consumer shopping, with the average American spending $300 during the days leading up to July 4. In fact, Independence Day spending rose 58% between 2012 and 2013 alone. It seems to be that the 4th of July and SMBs go hand in hand, considering that small business is the backbone of America. Needless..

The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Aya Tsuruta

Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers,..

4 Min Read

Field Marketing

3 Simple Summer Promotional Ideas for Small Businesses

Victoria Vessella

The summertime provides retailers with unique opportunities to capitalize on the season’s warm weather, increased tourism, and seasonal events. Even if your company is not in the business of..

2 Min Read

Field Marketing

The Power of In-Store Food & Beverage Samples

Cam Garrant

In the United States, craft beer sales are quickly overtaking some of the most established brands in the country. According to the Brewers Association, craft beer sales rose 18% last year and they..

3 Min Read

Field Marketing

When It's Time to Break Up With Your Brand Image

Erin P. Friar

Just like any other separation, the process of rebranding can be difficult, but as a business evolves it is essential that its brand follows that progress. A brand change is warranted in obvious..

3 Min Read

Field Marketing

Free Samples: How Food Demos Increase Sales

Nancy Chen

In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Any event in the store attracts the customer’s attention - by having a table..

5 Min Read

Field Marketing

5 Hacks for Your Next Trade Show

Nancy Chen

B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn..

2 Min Read