A brand ambassador program is an extremely effective way of raising brand awareness and reaching a target audience. People assign meaning to the brands they like, and brand ambassadors help create that meaning.
While there are plenty of examples of “good” brand ambassador programs, only a handful of companies have gone above and beyond in this area of field marketing. Red Bull’s “Wings Team” is a prime example.
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Field teams function like well oiled machines. They are a symphony of moving parts doing a myriad of tasks and activities. When it comes to representing your company, field marketers are the go-to..
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Relationships of all kinds can be difficult to navigate, and the relationship between a brand representative and a retailer is no exception. Still, many reps, merchandisers, and salespeople forego..
Product demos are one of the most important drivers of growth for food and beverage companies - especially for those bringing a new product to market. They help brands connect with consumers and win..
If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..
People love to express themselves, and one of the many ways of doing so is through the things they buy. From the clothes they wear to the food they eat, people assign deep meaning to the brands they..
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A million different products blend into the vast sea of store displays and into the endless scroll of web pages. Customers find these products either sitting idly on shelves or hovering in the..
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As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
Companies that use field teams to merchandise, market, and sell their products often rely on a field operations manager to organize and optimize their strategy. But field operations managers do more..
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A brand ambassador acts as the public face of a company. She represents her brand in a variety of scenarios, and the position can be a great and rewarding career in the field of business marketing...
Whenever you walk past your favorite clothing store or supermarket and you see a sign for “Buy one get one free!” or “Sale on Organic Fruit,” be sure to thank your local merchandiser. Merchandisers..
