Jeff Fromm on How Millennials Are Effecting the CPG Industry
There’s no doubt about: Millennials are changing the business landscape. Not only do they make up one of the largest consumer groups, being 25% of the population and exceeding the Baby Boomer generation by three million, their expectations for innovation and transparency are redefining the products and services businesses offer. This week we spoke with Jeff Fromm, co-author (along with Christie Garton) of Marketing to Millennials and a..
