There is something about that feeling of walking into a well lit room surrounded by shiny brand new things. We are talking about a retail store. We both know it well. Today, we refer to stores as brick-and-mortar in relation to eCommerce, but there was a time when this experience defined consumer shopping.
As an avid action sports athlete and passionate marketer, I am constantly looking for the parallels between the two. After all, if I could just combine them, this blog post would be written from..
This is a guest post by technology copywriter, Ann Buechner.
Market Star produced a great infographic: "Sales vs. Marketing shouldn't be a battle of Cowboys vs. Aliens." (Try to ignore, for a moment,..
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In this day and age, we are all about speed. We want our food quick; we want products that make our lives faster and easier, and we want our businesses to move quickly. Because, when everyone else is..
In the Mad Men universe, Don Draper is widely recognized as an aggressive, uncompromising, and risk-taking ad man. His pitches to prospective clients often end in him outlining in exquisite detail..
