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The 3 Best Practices Your In Store Marketing Strategy is Missing

Colin Chiakpo

Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to one of your competitors. The moment shoppers enter the store is the moment when your in store marketing strategy is put into work. As you know, the competition is fierce and consumers have a limited attention span to process everything that..

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3 Min Read

Territory Management

5 Common Territory Management Questions: Answered

Colin Chiakpo

Managing a field sales team across various territories is no easy task. While the goal is to maximize the efficiency and time of your field representatives to produce sales and satisfy customers,..

3 Min Read

Merchandising

The Secret to Supermarket Product Placement in 2020

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..

3 Min Read

Merchandising

The Ultimate Guide to In-Store Product Placement in 2020

Colin Chiakpo

In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially..

3 Min Read

Field Marketing

How to Build a Brand Ambassador Program [Free Toolkit]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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9 Min Read

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2020

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media..

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