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3 Min Read

Field Sales

What Is % ACV And Why Should CPG Brands Care?

Melissa Sonntag

Many brands focus heavily on getting as wide of a distribution as possible. But a product on a shelf does not equal instant success. In fact, quite the contrary -- sometimes it's not about the..

2 Min Read

CPG Tools & Tech

What Is POS Data? Definition and Free Guide

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

1 Min Read

CPG Tools & Tech

How to Use POS Data for Intelligent Retail Execution [Free Guide]

Frank Brogie

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide..

14 Min Read

Trade Promotion

19 Clever Trade Promotion Examples That Convert Browsers to Buyers

Peter Manning

Product merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids? We broke down 19 of the best trade promotions to..

8 Min Read

Trade Promotion

3 Trade Spend Hacks for Smarter Promotion Management

Peter Manning

Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible..

6 Min Read

Field Sales

How to Use Advanced CPG Analytics to Win in the Store

Melissa Sonntag

Without CPG analytics at the center of a business strategy, business decisions will be made on little more than a hunch -- and in today’s competitive market, a hunch simply doesn’t cut it.

10 Min Read

Trade Promotion

Trade Promotions: The Ultimate Guide to Selling More in the Store

Peter Manning

Here’s the ugly truth.  Fifty-five percent of trade promotion spending fails to develop brand awareness by any tangible metric. Despite this, retailers and merchandisers alike understand..

9 Min Read

Merchandising

8 Retail Merchandising Tips These Sales Experts Swear By [Video]

Melissa Sonntag

What comes to mind when you think of merchandising? Is it eye-catching window displays and holiday promotions? Or maybe cross-merchandising and dump bins? While these things surely contribute to a..

1 Min Read

Merchandising

Behind The Brand: Highlights From Expo East 2018

Frank Brogie

At this year's Natural Products Expo East conference, we caught up with some of our favorite brands to get a behind-the-scenes look at what's driving their growth at retail. Check out the..

5 Min Read

Merchandising

Merchandising Retail Shelves Like a Pro: Get Your Product Seen

Peter Manning

After months of tireless work, a marketing manager finally won a spot on the shelf at a nearby retailer.  To celebrate this accomplishment, he heads to the store to see the fruits of his effort...

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