It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have..
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The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf,..
Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..
In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially..
90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you..
The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..
For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..
50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..
Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.
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