4 Min Read

Merchandising

POP vs. POS: What is the Difference?

Melissa Sonntag

It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have..

10 Min Read

Merchandising

The Ultimate Guide to Point of Purchase (POP) Displays

Melissa Sonntag

The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf,..

3 Min Read

Merchandising

The Secret to Supermarket Product Placement in 2019

Colin Chiakpo

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other..

18 Min Read

Merchandising

The 14 Most Effective Types of Retail Displays, Explained

Melissa Sonntag

When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product..

3 Min Read

Merchandising

The Ultimate Guide to In-Store Product Placement in 2019

Colin Chiakpo

In-store product placement is an essential part of being successful in the CPG and retail industry. With all the different brands out there, the competition for attention is fierce, especially..

20 Min Read

Merchandising

The Ultimate Guide to Visual Merchandising

Melissa Sonntag

90% of information sent to the brain is visual. This means that when it comes to selling at retail, the way you present your product will notably influence buyer decision making. So how do you..

2 Min Read

Product Updates

Repsly + iPad: 3 Productivity Hacks Every Field Rep Should Know

Frank Brogie

The iPad is the ultimate tech tool for brand reps who work in the field. Bigger screens mean more room to read, work, and share the photos and data that bring your brand to life, without..

3 Min Read

Field Marketing

How to Use a Brand Ambassador Program Template [Free Template]

Colin Chiakpo

For any new company or startup, starting a brand ambassador program is a great step in the right direction. Nowadays, many businesses use brand ambassadors to promote their brand during field..

12 Min Read

Merchandising

The Ultimate Guide to Merchandising in 2019

Melissa Sonntag

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy. Based on marketing research by San Diego State University Professor..

8 Min Read

Field Marketing

The 4 Most Impactful Brand Ambassador Practices for 2019

Colin Chiakpo

Launching a brand ambassador program is a massive step toward building brand awareness, but it takes a careful approach to plan campaigns that actually move the needle on sales.

Social media..

Page 2
Repsly Logo All White

RETAIL AUDIT CHECKLIST

Get the 37 key metrics top brands are tracking at retail.

Download the Checklist
repsly-logo-w

RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

Download the eBook! 
Subscribe now to get the latest from Repsly Blog!