3 Min Read

Merchandising

3 Critical Processes for Outstanding Retail Execution

Melissa Sonntag

A poorly executed strategy can cost you up to 25% in sales. In order to achieve the ROI you are looking for, it's important to remember that the success of your retail execution strategy relies..

4 Min Read

Merchandising

Trade Promotions: Measuring Effectiveness to Increase ROI

Melissa Sonntag

Did you know that a Nielsen study revealed that 55% of trade promotion dollars fail to increase market share or category growth for brands and retailers? The truth is, when it comes to measuring..

3 Min Read

Merchandising

Retail Promotion Analytics: 3 Ways to Get More Out of Your Data

Melissa Sonntag

So, your retail promotion strategy isn’t working out the way you’d hoped, and you aren’t quite sure why. Next time, you could anticipate out of stocks before they happen, understand the underlying..

2 Min Read

The 3 Best Practices Your In Store Marketing Strategy is Missing

Colin Chiakpo

Let’s face it. Customer loyalty is hard to come by. Or on the opposite side of the spectrum, it can be hard to get someone who’s never tried your product to try it when they’re already loyal to..

4 Min Read

Field Sales

7 Strategies to Manage a Successful Field Sales Team

Anastasia Masters

No matter if your company has a three-person sales team or you’re 3,000 strong, all leaders need to use different strategies to manage a successful sales team. However, leaders of field sales..

4 Min Read

CPG Tools & Tech

9 Things You Need to Know About Repsly’s New Analytics Platform

Frank Brogie

This spring, we released our most anticipated new product yet: an all-new reporting platform that gives field teams everything they need to make data a part of their daily workflow.

In this post,..

2 Min Read

Merchandising

How to Use Point of Purchase Advertising to Boost Sales [Checklist]

Melissa Sonntag

When’s the last time every single item in your shopping cart was on your list? You’re not alone. Seventy percent of purchasing decisions happen at the point of purchase, meaning brands have a huge..

3 Min Read

Territory Management

5 Common Territory Management Questions: Answered

Colin Chiakpo

Managing a field sales team across various territories is no easy task. While the goal is to maximize the efficiency and time of your field representatives to produce sales and satisfy customers,..

4 Min Read

Merchandising

POP vs. POS: What is the Difference?

Melissa Sonntag

It is normal to be confused when it comes to understanding the difference between point of purchase (POP) and point of sale (POS). Not only do they sound really similar, but they actually do have..

10 Min Read

Merchandising

The Ultimate Guide to Point of Purchase (POP) Displays

Melissa Sonntag

The point of purchase, or POP, is any part of a store where a customer engages with your product. POP displays themselves are displays that exist separate from the standard aisle shelf,..

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