Field Activity Management HQ

What to Look for When Performing Visual Merchandising Audits

Posted by Nancy Chen on Oct 24, 2014 11:00:00 AM

A strong retail strategy is the foundation to a successful consumer goods business, but in order for a business to truly maximize its success, this retail executive strategy must be closely followed by both the field reps and the retailer. Merchandising audits provide regular check ups on retailers, ensuring that they are complying with the agreements that you have made. These are the things you should know when field reps are performing their audits:

There are two basic categories of visual merchandising audits: shelf audits and seasonal/promotional audits. Shelf audits ensure planogram and pricing compliance while seasonal/promotional audits ensure that special promotion items are displayed and priced correctly. When performing shelf audits, there are several things the field rep should look for:

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Topics: Merchandising, Simplifying Field Work

How KPIs Will Simplify Your Field Management

Posted by Matthew Brogie on Oct 23, 2014 1:30:00 PM

For Field-Based Organizations which regularly perform merchandising, marketing, selling, inspection, or servicing functions, day-to-day operations likely involve a great deal of Field Activity Management (FAM). While things like mobile data collection and real-time communication are made easy with cloud-based FAM software, there is still the matter of converting collected information into a format which helps to guide the decision-making process. This is where KPIs come into play.

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Topics: Field Activity Management

Monetary Incentives And Employee Productivity

Posted by Nancy Chen on Oct 22, 2014 10:00:00 AM

Monetary incentives is the most common method companies use to motivate workers. While there are no employees that would claim that they are not motivated by monetary incentives, it is worth considering if this is the most effective method of motivation for companies. Especially for companies that hire remote workers, motivation is particularly an issue because of the lack of supervision that office workers have. Because they must hold themselves accountable to their own work, they need to be self-motivated in order to be productive. Productivity is the fuel of a business - with productive workers, your business will run more efficiently. How, then, can you figure out how to increase your field reps’ productivity?
 
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Topics: Field Team Management

How to Secure a Beverage Retailer: Overcoming Retailer Objections

Posted by Nancy Chen on Oct 21, 2014 11:00:00 AM

When meeting with potential retailers in a sales meeting, it is important to anticipate what objections what they will have. This way, you can prepare in advance and know how to counter these objections. This is especially important in the beverage industry, where there are so many different brands competing for shelf space and optimal shelf location.

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Topics: Merchandising

Using FAM Software to Rally 3rd Party Merchandising Data

Posted by Erin Friar on Oct 20, 2014 1:30:00 PM

Companies only hire Third Party Merchandising businesses for exceptional work. The entire business model revolves around picking up outsourced work that the vendor wants off their shoulders. Since many companies have the options to build their own teams or hire other third party companies, Third Party Merchandisers must constantly look for ways to exceed expectations.

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Topics: Technology - Cloud and Mobile, Management

Benefits of Cloud-Based Technology for Medical Suppliers

Posted by Nancy Chen on Oct 17, 2014 11:00:14 AM

The cloud is becoming more integrated in both personal and professional usage. Though it is prevalent in various online conversations, the thought of the cloud continues to be an abstract one. What, then, is cloud computing, and what benefits will it provide you as a medical supplier?

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Topics: Technology - Cloud and Mobile, Simplifying Field Work

Inside Look at How a Billion Dollar Company Runs Its Field Sales

Posted by Anece Ahn on Oct 16, 2014 10:46:38 AM

It was the first morning of my field sales training with one of the most prominent greeting card companies in the world. I stood in the aisles of a Rite Aid with my trainer. It was the day after Valentine’s Day and the greeting card section was still cluttered with pink hearts and baby Cupids. My trainer joked, “We still keep these around for the men who got in trouble.”

My trainer was a young woman who was the Area Supervisor for the greater Boston area. As an Area Supervisor, she had approximately 150 - 200 retail accounts and 50 merchandisers in her territory, primarily consisting of supermarkets and drug stores.

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Topics: Merchandising, Field Team Management

Solving the Device Problem: BYOD, CYOD, or COPE?

Posted by Nancy Chen on Oct 15, 2014 1:21:00 PM

BYOD, CYOD, COPE-- arguments have been made for each of these mobility strategies. How do you determine which one is best for your company? The three options cover the spectrum of options for employees regarding mobile phone use, and one may fit your company better than others.

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Topics: Technology - Cloud and Mobile, Simplifying Field Work

The 3 Steps for Bringing Your Luxury Good to Retail

Posted by Cam Garrant on Oct 14, 2014 1:48:00 PM

Anyone who has ever developed a product for retail understands how frustrating and confusing it can be to actually get the product on store shelves. For CPG (consumer packaged goods) organizations, they can rely on online resources where the process of bringing a new product to retail is explained. While it can still be a daunting task, there are a plethora of articles describing how to approach and negotiate with even the largest of retailers. Why then, does it seem like there is no information available regarding how to break into the luxury goods market?
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Here’s Why Luxury Field Reps Want Employee Monitoring

Posted by Erin Friar on Oct 13, 2014 2:00:00 PM

When launching a product into the luxury industry, it’s not enough for it to be highly priced. Luxury customers are looking for products that symbolize abstract things like “space, time [and], freedom (Association for Consumer research 2014),” and retailers want to work with reps who are dedicated and enabled to achieve this goal.

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Topics: Field Team Management, Field Team Accountability

 

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