Field Activity Management HQ

Making the Most Out of Small Business Saturday

Posted by Nancy Chen on Nov 25, 2014 10:30:00 AM

As we move into one of the biggest shopping weekends of the year, most people are looking forward to Black Friday or Cyber Monday, both of which have been gaining popularity in recent years. What we shouldn’t overlook, however, is Small Business Saturday. Created in 2010 to encourage patronization of local businesses, it has quickly gained rapport among consumers due to national media attention as well as shopping programs like the passport program. For small business owners, Small Business Saturday is a great day to attract consumers, build customer loyalty, and boost revenues.

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Topics: Sales, Merchandising

3 Reasons to Pair Field Activity Management Software and BYOD

Posted by Erin P. Friar on Nov 24, 2014 11:00:00 AM


With the explosion of the web, small and medium sized (SMB) businesses with remote workers now have a large variety of choices for both hardware and software solutions. For software, CRM and Field Activity Management (FAM) tools are available. For hardware, SMB businesses have explored COPE, CYOD, and BYOD strategies. Choosing the right combination of software and hardware can be tricky. To maximize your business’ budget and develop sustainable growth, pair FAM software with a BYOD (Bring-Your-Own-Device) hardware strategy. Here’s a few reasons why this is the best coupling for your field team.

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Topics: Technology - Cloud and Mobile, Field Activity Management

5 Hacks for Your Next Trade Show

Posted by Nancy Chen on Nov 21, 2014 11:01:00 AM

B2B (business-to-business) marketing is far more lucrative than B2C (business-to-consumer) marketing- a single B2B sale can earn you hundreds of thousands of dollars, while a B2C sale may only earn you a few dollars. However, the profit difference isn’t the only disparity. B2B marketing differs from B2C marketing because it is logic-based rather than emotion-based. Other businesses want to know how your product will help their business stay profitable. B2B marketing is relationship-driven, so your focus should on building and maintaining high-value relationships.

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Topics: Sales

The Popular Debate: Insourcing vs. Outsourcing Merchandising

Posted by Nancy Chen on Nov 20, 2014 1:05:00 PM

To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However, when deciding whether or not to outsource an important component of your business like merchandising, you should consider all the factors involved, not just cost. In this article we’ll look at the advantages and disadvantages of outsourcing and insourcing, as well as a combination of both.

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Topics: Field Activity Management

The Ultimate Bait: Attracting Retailers via Price Incentives

Posted by Nancy Chen on Nov 19, 2014 10:30:00 AM

Wanting to get your product on the shelf and actually getting your product on the shelf are two very different things. Many entrepreneurs know this after pitching to numerous retailers and hearing the same thing over and over again: no. You know you have a great product that belongs on the shelves, so why isn’t anyone saying yes?

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Topics: Shelf Science

3 Benefits of Digital Ordering Management For Field Teams

Posted by Erin P. Friar on Nov 18, 2014 1:15:00 PM


Placing purchase orders is an integral part of a field rep’s daily duties. Because orders are a main source of revenue, they need to be executed in a thorough, correct, and efficient manner. If your business is experiencing consistent Out-of-Stock (OOS) instances, field rep mistakes, or slow delivery times, it may be time to consider using a Digital Ordering Management strategy offered by Field Activity Management software. Here are a few ways software can help you digitally manage your purchase orders:


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Topics: Technology - Cloud and Mobile, Field Activity Management

People: The 5th "P" of Merchandising

Posted by Nancy Chen on Nov 17, 2014 10:30:00 AM


The 4 “Ps” of marketing are well known in the merchandising world; after all, they are what drive the factors behind success in the industry. When focusing on sales outlets, the goal of merchandising is to provide retailers with these 4 merchandising Ps:


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Topics: Merchandising, Field Activity Management

Location Intelligence: The Key to Visibility

Posted by Nancy Chen on Nov 14, 2014 10:30:00 AM

Field reps spend at least 13% of their day driving from place to place. While this may not seem like a large part of their day, it is a vital one. Any delays in their transportation time may cause a delay in customer visits or even cause reps to miss visiting a customer altogether. The question of holding reps accountable to making these visits also remains- how do you ensure that your reps visit their customers as promised?

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Topics: Field Activity Management, Field Team Accountability

Real Estate: The Next Industry for Field Activity Management Software

Posted by Erin P. Friar on Nov 13, 2014 10:30:00 AM


Field Activity Management software has been used in a variety of industries. From the Consumer Packaged Goods (CPG) and medical industries to maintenance, this software has helped increase the efficiency and effectiveness of field work across a wide spectrum. Check out how this kind of Cloud-based software solution can help encourage the industry of real estate.


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Topics: Field Team Management, Industry News

3 Ways the Beverage Industry Can Maximize Territory Management

Posted by Erin P. Friar on Nov 12, 2014 11:00:00 AM


Effective territory management is a powerful tool in any industry. It allows for visibility of competitors, eliminates ineffective travel, and encourages streamlined visits with retailers. To remain competitive in the beverage industry, these advantages are priceless.

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Topics: Sales, Field Team Management


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