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Field Activity Management HQ

Benefitting from the 4th of July on the 5th and Beyond

Posted by Aya Tsuruta on Jul 2, 2015 3:00:00 PM

It’s right around the corner! The sun, the picnics, the fireworks, people bleeding red white and blue. That’s right, the 4th of July is only a few days away. Although no gift-giving is involved in this national holiday, the 4th of July like all holidays is a gift in itself to companies and their marketers as they present so many opportunities to improve all types of relations. Here are three things you can do to get the most out of the 4th of July for your business this year.

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Topics: Industry News

5 Biggest Time Wasters in the Field

Posted by Amanda McGuinness on Jul 2, 2015 8:35:38 AM

When you're trying to run a profitable business and are reliant upon product sales to do so, what would you want your salespeople to spend most of their time doing? If you answered selling then you’re on the right track! Yes, of course you want them to be selling. Field sales reps have a specific skillset that is integral to any organization. However, as with many other aspects of business operations , there is often some organizational or clerical error that will keep your salespeople from producing results. To get back to maximizing sales and fostering positive client relationships, figure out what these errors are in your organization and fix them. As a starting point, here are the most common time wasters in field sales.

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Topics: Sales, Field Activity Management

Feeling Festive? 3 Independence Day Promotion Ideas

Posted by Victoria Vessella on Jul 1, 2015 10:00:00 AM

Independence Day is a holiday that resonates with all Americans, regardless of their age, religion, or cultural background. It also spurs consumer shopping, with the average American spending $300 during the days leading up to July 4. In fact, Independence Day spending rose 58% between 2012 and 2013 alone. It seems to be that the 4th of July and SMBs go hand in hand, considering that small business is the backbone of America. . Needless to say, the holiday is a fantastic opportunity that small and medium businesses should capitalize on. Here are three promotional ideas that your business can implement to engage customers and increase sales during the weeks surrounding our nation’s birthday.

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Topics: Sales

Micromanaging—It's Like Eating a Chocolate Bar

Posted by Aya Tsuruta on Jun 30, 2015 8:46:00 AM

Micromanagement is like eating a chocolate bar. It’s tempting and rewarding, but can be damaging too. The trick is to have good portion control. The extreme opposite of micromanagement is what Forbes contributor, Travis Bradberry, calls abdication management, which is pretty much what it sounds like. CEOs and managers become completely hands off, often for fear of being pegged as a micromanager. They only get involved when a problem arises, and when problems are the focus of all communication there is tension, leading to strained relationships. The key is to strike a balance between the two. But how?

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Topics: Management, Field Team Management

5 Reasons You Shouldn't Build a Custom App

Posted by Amanda McGuinness on Jun 29, 2015 8:45:00 AM

People have become accustomed to having everything they need immediately at their fingertips. This may seem unreasonable, but today if you cannot give your clients instant gratification it reflects poorly on your business and competency. As a result, many operations are turning to  software applications to keep up. With the proliferation of smartphones, providing a mobile app to your employees so they can access relevant company data from anywhere, can maximize efficiency.While using a software solution is clearly a must, it is not always clear on how to go about choosing one. For most, it boils down to choosing an existing software solution, or creating a custom software for your company. As Bob Mango points out, both have pros and cons: cost, customizability, scalability. However, for smaller to mid size businesses that may not have vast resources, a custom solution seems to be  the wrong solution. Here are are 5 reasons why you shouldn’t build your own app.


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Topics: Technology - Cloud and Mobile, Industry News

The Value of Remote Team Cohesion

Posted by Victoria Vessella on Jun 26, 2015 8:32:00 AM

Research suggests that remote teams have the capacity to outperform their office counterparts, so long as they posses task accountability and group cohesion. Obtaining these results within remote employees can pose a challenge to managers. This post will discuss why cohesion is so critical to the success of a remote team, and how managers can foster a sense of community in their field representatives.

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Topics: Team Building for Field Reps, Management

The Average Millennial's Attention Span—Shorter Than Your Goldfish's

Posted by Aya Tsuruta on Jun 25, 2015 8:48:00 AM

Today, attention has become a commodity for marketers. It’s scarce. And like anything in economics, scarcity means higher demand, higher value, and ultimately higher costs. To put it in numbers, since 1966 the average cost per thousand impressions (CPMs) of prime-time ads has risen from approximately $1.50 to $22 in 2010. Adjusted for inflation, that’s a two-fold increase. This rising cost of attention is problematic for marketers who strive to capture and hold consumers’ attention within a strict budget. 

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Topics: Sales, Industry News

The Power of POP Ads

Posted by Amanda McGuinness on Jun 24, 2015 8:42:35 AM

When you walk into the grocery store, typically you know what you are looking for. You may have a list typed out on the notepad of your smartphone, go for the old school paper list, or you just generally know what products you buy each week. Heading to the first item on your list, you see a stand up display advertising a special deal for the product it contains. It may include audio, lights, or even moving parts. You think, do those actually work? Could it pull me away from heading for the items I know I’m looking for? The answer is yes. Studies have shown that shoppers are largely impulsive, and that end cap displays and point of purchase, or POP, ads really do boost sales. POPAI, Point of Purchase Advertising International, found that 70% of US shoppers make purchase decisions in store. An effective, catchy display could be the difference in gaining a new loyal user of your product.

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Topics: Merchandising, Field Team Accountability

How Can Managers Fix Mistakes They’re Making with Remote Employees?

Posted by Victoria Vessella on Jun 23, 2015 8:37:00 AM

Managing employees that work from various locations across the globe is a phenomenon that isn’t slowing down anytime soon. William Ford of UrbanBound, a relocation management company, recently published a post that discusses frequent mistakes managers are making with their remote employees. Luckily, services such as Field Activity Management Software make it easier for managers to keep remote employees accountable by staying connected with them in real-time. 

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Topics: Management, Field Activity Management, Field Team Management, Simplifying Field Work

Using Data to Vie for Shelf Space

Posted by Victoria Vessella on Jun 22, 2015 8:47:00 AM

Retail shelf space is a hot commodity for suppliers and distributors.  With so many products on the market and so little room available to display them, retailers are more selective than ever about which items will make their way onto shelves and into the hands of consumers.  When negotiating for shelf space at a new retail location, suppliers need to prove that their product will measure up against the competition and handle consumer demand.  Using data collection and analysis, as well as digital forms, suppliers can demonstrate to buyers their ability to perform in the retail arena.

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Topics: Shelf Science


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