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Field Activity Management HQ

Your Brands Guardian Angel: Harnessing the Halo Effect

Posted by Amanda McGuinness on May 26, 2015 11:00:00 AM

  

A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it is important to leverage these positive associations with a specific product to build brand loyalty. A great example of the halo effect is Apple in connection with the iPod. As Al Ries notes in his article in AdAge, in 2005 the iPod accounted for only 39% of Apple’s revenue, with computers, software, and services making up the bulk of the rest. However, in that year, nearly all of the marketing budget and ads that Apple produced were for the iPod, and not their other products. Still, even with limited visibility in ads, Apple computer sales jumped 68% from 2004. This was because of the halo effect. People’s positive experience with the iPod translated into an overall positive perception of the Apple brand, putting them at the top of the consumer’s mind when it was time to buy a new computer. The glimmer of Apple’s halo has shone on nearly all of their products and campaigns, making them a strong competitor in the tech world.  So, how does your brand acquire its halo? Here are a few tips to assist your product on it’s quest for a glowing reputation.

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Topics: Sales, Merchandising

Top 5 Resources on Employee Engagement for Business Leaders

Posted by Erin P. Friar on May 25, 2015 11:00:00 AM

 

Employee engagement is crucial to competitive success, improved communication, and higher rates of retention. Due to the recent focus  of research and input on this issue, there is a large collection of resources available. Here are five great  resources to start improving engagement within your organization:

 

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Topics: Industry News

3 Hard Techniques to Optimize Your Visual Merchandising

Posted by Nancy Chen on May 22, 2015 11:00:00 AM

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your competition.

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Topics: Merchandising, Field Activity Management

The Power of In-Store Food & Beverage Samples

Posted by Cam Garrant on May 21, 2015 11:00:00 AM

In the United States, craft beer sales are quickly overtaking some of the most established brands in the country. According to the Brewers Association, craft beer sales rose 18% last year and they show no signs of slowing down. A diversified beer market is good news for beer enthusiasts and for retailers, but what about for brewers? The Brewers Association estimates regional breweries are opening at the lightning-fast rate of 1.5 per day. This means more beer, and that means more competition for aspiring brewers. How then, can independent breweries hope to build up a loyal clientele and grow to new retail locations?

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Topics: Field Activity Management

An Ode to David Letterman: Top 10 Reasons You Need Field Activity Management Software

Posted by Amanda McGuinness on May 20, 2015 2:30:00 PM

Tonight, David Letterman is stepping down as the host of the Late Show. To honor his illustrious career and iconic “Top Ten” lists, here are the top 10 reasons you want your manager to implement Field Activity Management Software!

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Topics: Field Activity Management, Simplifying Field Work

Managing Employee Conflict in a Remote Team

Posted by Cam Garrant on May 20, 2015 11:00:00 AM

As anyone who has ever managed a team can tell you, conflict is an inevitability. In some cases the conflict may be direct. In other cases it may passive, but in all cases, it is sure to disrupt the working flow of your team and hurt your bottom line. When managing a remote team, these problems can compound. Without much physical interaction, team members will generally be less likely to hold back their emotions, and disputes are sure to arise. So who will the team look to in order to resolve their disputes? The manager.

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3 Reasons to Start Encouraging Online Reviews Now

Posted by Erin P. Friar on May 19, 2015 11:00:00 AM

Comment-redOnline reviews can be a tricky area for businesses. Overwhelmingly, online sentiments about businesses are reflecting on a negative experience. Positive comments do appear, and those can be invaluable towards the health of brand. The real truth behind online comments, good or bad, is that business leaders should encourage them. Here’s three compelling reasons:

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Topics: Industry News

Top 5 Pain Points of Field Team Managers

Posted by Erin P. Friar on May 18, 2015 11:30:00 AM

Managing a team of dispersed reps is an immensely demanding job. Managers must constantly coach their reps, update them on organizational changes, assess territory success, and develop business strategies. And in a previous post, we discussed the top 5 pain points for field sales reps working away from a central office location. However, this is only half the story, here are the top 5 pain points for field managers.

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Topics: Industry News

Top 10 Retail Blogs to Follow

Posted by Cam Garrant on May 15, 2015 11:00:00 AM

Retail is changing quickly, and not just in terms of what is being sold. How products reach consumers, who those consumers are, and how they pay are all important changes which should be discussed and acted upon now if retailers want to stay competitive in the near future. The following ten blogs offer advice across each of the many facets of retail—from employee management to technology, these ten blogs should be a staple of your RSS library.

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Topics: Merchandising, Field Activity Management

The Idea Behind Team Personality Elevation

Posted by Cam Garrant on May 14, 2015 1:15:00 PM

The term ‘team chemistry’ is not an arbitrary one. Just as in scientific chemistry, social chemistry has components which react to each other when used simultaneously. As a manager, it is important to make sure that every member of your team is on board with the core values of your organization, is respectful to customers and coworkers, and can adapt to difficult situations when presented with them. Understanding the concepts outlined below will not magically make a poorly-performing team into all-stars, but it will stop most teams from blowing up like a volcano at a 3rd grade science fair.

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Topics: Team Building for Field Reps, Management

 

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