Field Activity Management HQ

How Do You Measure the Success on Product Promotions?

Posted by Nancy Chen on Dec 22, 2014 11:30:00 AM

Now that you’ve completed your in-store promotion, it is important to determine the effects of the product promotion on your company. Measuring your results will show you what your invested funds have achieved. Here are the metrics you should use to measure the success of your in-store promotion:

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Topics: Merchandising

Cost Analysis: The Price of Poor Communication

Posted by Erin P. Friar on Dec 19, 2014 10:00:00 AM


Nearly every business owner knows that decades of research rank effective communication as a crucial skill for a successful business. Yet poor communication habits are still present in many organizations. It leads to issues of employee disengagement and low morale. This is especially troublesome in industries where the majority of staff is working remotely in the field. Though most owners strive to provide a pleasant working environment, there is a more practical concern with poor communication: It hurts the business’ bottom line. Take a look at this cost analysis of poor communication and strategies for solving it in the field.

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Topics: Management, Industry News

Using Your Merchandising Audit to Beat Your Competition

Posted by Nancy Chen on Dec 18, 2014 1:20:00 PM

In a previous post, we talked about how to solve common concerns field reps have while performing their audits. The easy solution was to make the switch to electronic forms using Field Activity Management (FAM) software. In order to fully maximize the benefits of going paperless on your audit, take these steps: analyze data, know your competition, and perform regular audits. These steps will put you one step ahead of your competition.

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Topics: Merchandising, Field Activity Management

The Power of Timely Client Payments

Posted by Erin P. Friar on Dec 17, 2014 11:00:00 AM

One of the biggest challenges facing small and medium sized businesses (SMBs) is the effort to maintain a consistent level of cash flow. When client payments are late, and cash is low, that makes investing in new technology and staff a gamble, which is not a position you want to be in especially as a small or young company. The constant flux between high and low cash flow is a major hurdle for any SMB, but it is more difficult for organizations in certain industries where payables are largely dictated by clients. But by following some simple steps to encourage the timeliness of your clients’ payments, your SMB can enjoy the power that comes along with them.

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Topics: Industry News

3 Tips for Calculating the Right Software Choice

Posted by Richard April on Dec 16, 2014 11:00:00 AM

For small and medium sized businesses (SMBs) with field reps, there has never been a better time to utilize software tools to maximize profits and productivity. A growing number of software companies have emerged on the market with services aimed at growing SMBs, and the trend for integrating them is on the rise. But how do you calculate which software is the best for your SMB? Choosing the right software can be a challenge, as a full implementation could alter your daily activities and more importantly, your bottom line. To make an informed decision make sure you are choosing software that:


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Topics: Field Activity Management

3 Reasons To Evaluate the Performance of Your Field Reps

Posted by Erin P. Friar on Dec 15, 2014 11:00:00 AM


For small and medium sized businesses (SMBs) with field teams, breaking into an industry and gaining brand recognition can be difficult. One way to aid the process is by evaluating the performance of your reps in the field. This is not always easy with your workers constantly on the road and with clients. With Field Activity Management software, back-office managers can see how each individual rep is performing in comparison to the rest of the team. Take a look at how this kind of visibility can help push the success of your SMB.


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Topics: Management

3 Ways to Help Your Retail Partners Combat Holiday Showrooming

Posted by Erin P. Friar on Dec 12, 2014 11:00:00 AM


As the holiday season approaches, retailers have a lot of planning to do. Marketing campaigns need to be thorough and expansive and stock orders have to grow to make up for the rising number of shoppers. With the rapid growth of mobile price comparison apps and online shopping venues like Amazon, holiday shoppers are continually taking part in a retailer’s nightmare: showrooming.

Showrooming happens when a customer comes into a store to browse product options, but decides to buy the product online. Customers often feel that the deals offered online are cheaper. Consequently, brick-and-mortar businesses are standing to lose up to 20% of business due to showrooming. And while your product might be sold in the end online, strong relationships with retailers are more likely to be stable and profitable if SMBs encourage and support the revenues of their partners. 

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Topics: Industry News

The Three Spirits of the Holiday Shopping Season

Posted by Cam Garrant on Dec 11, 2014 11:00:00 AM

Black Friday is behind us, Cyber Monday is no more, and Green Monday has gone. So what’s left for retailers?

A whole lot actually.

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Topics: Industry News

Saving You Time and Sanity: The Benefit of Digital Forms

Posted by Nancy Chen on Dec 10, 2014 11:00:00 AM

Imagine sorting through piles and piles of paper, trying to find a certain audit from a couple of months ago. Thirty minutes later, you’re still searching for the ever-elusive audit and you’re getting too frustrated to continue.

Though this situation may be slightly exaggerated, the issue is all-too common. The solution? Digital forms.

Digital forms make it easier for reps to see audits or other actions that have been completed in the past. Storing and looking up old data is significantly simpler when that information is digitized rather than logged on paper. For Third Party Merchandisers that visit the same locations multiple times to ensure compliance, digital forms are especially valuable.

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Topics: Merchandising

In-Store Promotions - Your Key to Building Customer Loyalty

Posted by Nancy Chen on Dec 9, 2014 11:00:00 AM

In this day and age, customer loyalty is becoming scarce. With such saturated markets, there is intense competition among brands for customers. Supply far outstrips demand, and with the increase in the number of sales channels, buyers are being bombarded with advertising everywhere they turn. Not only does this make them less trusting of advertising, it makes it harder for businesses to stand out with their advertising. It’s no wonder consumers find it difficult to sort through all this “noise” and find brands they truly like. Instead, most customers are now impulse buyers, grabbing the first thing in the store that fits their needs. There is one main issue with this: it means that they have no brand loyalty, easily substituting one brand with another. However, the benefit of impulse buying means that in-store promotions are more effective and can better increase your chance of attracting customers and increasing purchase volume.

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Topics: Merchandising


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