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Field Activity Management HQ

Sales Advice: Gems From "The Office"

Posted by Amanda McGuinness on Oct 9, 2015 8:30:00 AM

If you ask me what comes to mind  when I think “salesperson” it’s three people: Jim Halpert, Dwight Schrute, and Michael Scott, of NBC’s “The Office.” I probably watch too much TV. All three of these people are fictional, and don’t seem to have any bearings on what sales, or the world,  is actually like. Yet, I couldn’t help but wonder, if I dug deep enough, could find some real value in their zaniness?  Adored across the nation, this silly comedy follows the employees of Dunder Mifflin, a paper company. The show, which ended in 2013, was completely ridiculous, yet, there are still some takeaways that any sales rep could benefit from. Here are some sales tips that “The Office” taught us over nine seasons.

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Topics: Sales

Marketing Big With a Small Budget

Posted by Aya Tsuruta on Oct 8, 2015 8:05:23 AM

Generally for things like shoes or earphones, you get what you pay for. $7 earphones will last you maybe a couple of months at best. As for shoes, leather flip flops will get you through plenty of summers whereas the $5 foam ones from your local grocery store will give out after a week at the beach. Luckily, this isn’t the case for executing a successful marketing campaign. You don’t always have to pump money in to get more out. Companies can benefit from low-cost strategies that have high returns when executed correctly. Here are three examples of ways that you can market big with a small budget.

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6 Benefits of Employee Monitoring

Posted by Victoria Vessella on Oct 7, 2015 8:30:00 AM

It can be difficult for managers of remote teams to ensure that their employees in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced to do a lot of guessing about what employees are doing throughout the course of a day. Luckily, there are many affordable software solutions available which enable managers to monitor their employees’ activities, as well as time spent visiting clients and on the road. Let’s explore some of the benefits that come from using such a software.

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Topics: Field Team Management

How Do I Give My Employees Feedback?

Posted by Aya Tsuruta on Oct 5, 2015 8:30:00 AM

Dear Manager,

Am I doing everything right? Is there anything I should be doing differently? With little feedback, I’m not confident that I’m performing at the caliber expected of me. I would also like to know whether I’m on the right track or not with my projects. The last thing I want to do is screw something up and become a hindrance to the company instead of a help to it. The worry often eats away at me and it’s hard to focus or work efficiently when that happens, but I’m afraid to ask for feedback because it’s not a topic that comes naturally in conversation.


Your Team Member 

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Allocating Field Territories: Why and How?

Posted by Aya Tsuruta on Oct 1, 2015 9:30:00 AM

Here’s what you don’t want: unnecessary travel costs, concentrated efforts in areas with low returns, or a lack of attention on your highest revenue-generating clients. Andris Zoltners of Northwestern’s Kellogg School of Management estimated that sales-productivity costs including territory re-alignment in America totaled $500 billion per year. Such costs caused by inefficient practices can be avoided with the right tools and methods for executing successful territory management and allocation.

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Topics: Field Activity Management, Field Team Management

Key Performance Indicators for Marketers

Posted by Aya Tsuruta on Sep 30, 2015 9:40:17 AM

What’s the difference between marketing and sales? Ultimately, not much. Both aim to reach out to customers, keep them engaged, and foster long relationships with them. Marketing creates the personality of a brand and sales brings it to life for clients. The two go hand-and-hand as marketing is necessary to boost sales, and sales tend to self-market. Throughout our blog, we’ve shared a handful of posts on field management KPIs mostly geared towards sales. Today, let’s focus on marketing. Just like sales managers, marketing managers need to keep track of KPIs, or key performance indicators. Measuring and analyzing the appropriate KPIs and comparing them against a standard will simplify management and provide concrete, reliable data when making crucial decisions.

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Topics: Field Activity Management

Going Green: Nike and LEGO are Doing it, You Should Too

Posted by Aya Tsuruta on Sep 29, 2015 9:30:00 AM

Last month at the Cannes Lions Festival of Creativity, Publicis Impetu, a top creative agency, won a silver Lion for their promotional packaging of Nike Frees.

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Topics: Industry News

Everyone Can Master Intuition

Posted by Aya Tsuruta on Sep 28, 2015 8:30:00 AM

Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have something under their belts beyond carefully following the instruction of their managers. These people have mastered the art of intuition: a natural ability or power that makes it possible to know something without any proof or evidence, as defined by the Merriam Webster Dictionary While Merriam Webster includes the word ‘natural,’ professionals disagree; Intuition is not something that only those who are born with have. It is a skill anyone can develop.                   

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Topics: Sales

The Role of Photographs in Businesses

Posted by Aya Tsuruta on Sep 25, 2015 11:45:55 AM

Instagram was born out of Stanford-graduate Kevin Systrom’s passion for photography and knack for coding. Within 9 months of its launch it had 7 million users. Today it boasts over 300 million users, and the word ‘instagram’ has become a verb on its own. Its instant success and continuous growth can be attributed to the application's simplicity, ease of use, and most importantly, medium of social sharing: photographs.

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Topics: Merchandising, Industry News

Tips for Negotiating with Retailers

Posted by Victoria Vessella on Sep 23, 2015 8:44:05 AM

Getting your product into retail stores can be a daunting task. Shelf space is valuable real estate, as countless vendors are competing for a slice of the same pie. It’s important to remember that retailers have their own objective, which is to drive revenue with the products they provide to consumers. The more easily you can prove to retail buyers that your brand will sell, the more likely they are to stock your product over a competitor’s. Keep the following tips in mind when approaching negotiations with retail buyers.

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Topics: Technology - Cloud and Mobile, Sales


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