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Field Activity Management HQ

Medical Packaging Industry Trends Helping End Users in 2015

Posted by Erin P. Friar on Mar 27, 2015 10:00:00 AM

Clients-blueProduct manufacturers in the medical industry have a unique responsibility to their end users, whether they be medical professionals or consumers, to provide safe and simplistic packaging. Unlike other products, there are strict guidelines such as standardized terminology and integrity testing that are required when packaging medical products. There are four trends happening now in the medical packaging industry that are raising the quality of packaging. Two are aimed at simplifying the lives of medical professional end users and the other two are aimed at consumer end users. Take a look at each here:

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Anita Bruzzese: 3 Tips for Managing Field Teams

Posted by Erin P. Friar on Mar 26, 2015 11:00:00 AM

This week we spoke with Anita Bruzzese, author of 45 Things You Do That Drive Your Boss Crazy and contributor to The Fast Track and USA Today. From her experience speaking with managers, she offered three critical insights for running a field team of successful and engaged reps. Check them out below: 


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Topics: Management, Field Activity Management, Field Team Management

3 Things Field Reps Need to Know about Mileage Tax Deductions

Posted by Erin P. Friar on Mar 25, 2015 11:00:00 AM

For field organizations, it is common that reps traveling from account to account use their own vehicles. That means each tax season field reps may be eligible to deduct the business mileage they acquired using the IRS Employee Business Expenses form 2106. Here’s three things all field reps looking into mileage tax deductions need to know:


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The 10 Blogs Every Field-Based Organization Should be Following

Posted by Cam Garrant on Mar 24, 2015 9:30:00 AM

“Try to learn something about everything and everything about something”
--Thomas Huxley

Field-Based Organizations are watching the industry advance and change at a remarkable rate. Keeping up with new technology, managerial practices, and best practices in every area of your organization may seem overwhelming  or impossible at times, but the truth is, staying up-to-date can be absolutely painless. Subscribe to the following blogs, either by email or your favorite RSS reader, and take a few minutes a day to find a piece or two which grabs your attention. Staying knowledgeable just got a whole lot easier.

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PR Lessons Learned: 3 Branding Mistakes Made Last Year

Posted by Erin P. Friar on Mar 23, 2015 11:00:00 AM


When business set out to introduce new policies, marketing efforts, and products there are bound to be some blunders. Take a look at last year’s biggest branding mistakes, what went wrong, and the lessons businesses can take away from them.




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Topics: Industry News

Choosing the Right Strategy for Building a Merchandising Team (Part 3 of 5)

Posted by Matthew Brogie on Mar 20, 2015 1:46:51 PM

Over the past few weeks I’ve been exploring the different approaches to building a field team for Retail Merchandising. The crux of the issue centers on the most basic business decision: How can you get enough value from the team to justify the costs? This leads to the two basic goals: Maximize value, and minimize costs. While it seems that this may be a fairly straight forward assessment, there are in fact many facets to the analysis, which lead to the need to understand the various approaches that this series explores, and how each one impacts your ability to meet those goals.

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Topics: Merchandising, Field Activity Management

Boosting Employee Engagement With Effective Territory Management

Posted by Erin P. Friar on Mar 20, 2015 11:00:00 AM

 Sales executive Marie Warner said in an article:

“A major complaint of both novice and senior reps...is that their territories are repeatedly changed once they have invested time in fostering important customer relationships.”

The continuous fight against employee disengagement is proving a success, as a Gallup study published the engagement numbers for February 2015 as the highest recorded in the last three years. This promising statistic is a message to business leaders to continue the strategies that are fostering a sense of meaning for employees in order to continue this trend. One way for managers of field teams to do this is by implementing a consistent and effective territory management. Here’s how strategic territory management can address two chronic causes of disengagement: lack of recognition and poor management.

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Topics: Industry News

Jeff Fromm on How Millennials Are Effecting the CPG Industry

Posted by Erin P. Friar on Mar 19, 2015 11:00:00 AM



There’s no doubt about: Millennials are changing the business landscape. Not only do they make up one of the largest consumer groups, being 25% of the population and exceeding the Baby Boomer generation by three million, their expectations for innovation and transparency are redefining the products and services businesses offer.

This week we spoke with Jeff Fromm, co-author (along with Christie Garton) of Marketing to Millennials and a veteran in the research of the CPG industry. He noted three specific areas where Millennials are effecting CPG businesses and how their influence will alter expectations moving into the future.

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Topics: Management

When Do You Say No?: Prioritizing Clients Based on Profitability

Posted by Nancy Chen on Mar 18, 2015 11:00:00 AM

For many businesses, it can be tempting to accept as many contracts as possible because of a desire for rapid growth. Understandably, you want to maximize utilization of your field reps- after all, if they’re already out in the field, why shouldn’t they just take one more client? However, this method of expansion can negatively impact your bottom line if you have more unprofitable than profitable clients.

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Topics: Management

Spring 2015 Visual Merchandising: Flowers & Pastels

Posted by Erin P. Friar on Mar 17, 2015 11:00:00 AM


Spring is on the way and flowers will soon bloom everywhere, even in window displays. Two of Spring 2015’s dominant visual merchandising themes will be pastel color palettes and floral-esc arrangements. The flower trend was popular back in 2013, but Armani, Valentino, and Chanel are bringing it back with all three displaying floral pieces in their Spring 2015 lines. Merchandisers will mimic this theme in windows while also following the “En Plein Air” trend of soft, subdued colors, identified by the 2015 Fashion Color Report. Here are some stunning examples of window displays revered for their creativity within these two trends.


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Topics: Industry News


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