Field Activity Management HQ

IVDI: The Greatest Luxury Goods Pricing Strategy You've Never Heard Of

Posted by Cam Garrant on Sep 29, 2014 11:00:00 AM

For product managers in any industry, deciding on a pricing strategy can be a difficult task. There are a seemingly endless number of variables at play that can influence consumer reactions and decisions regarding your product. Having the right price can be the factor that reinforces or negatively affects the rest of your product strategy.  For luxury goods in particular, choosing the right pricing strategy means looking at a number of variables which are difficult to quantify.

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Topics: Sales

What Does The Cloud Mean For Distribution?

Posted by Cam Garrant on Sep 26, 2014 10:39:00 AM

Distribution Managers have a difficult job. Overseeing warehouse operations, maintaining production infrastructure and most importantly, making sure whatever needs to get from A to B, gets there. 

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Topics: Management, Field Activity Management, Field Team Accountability

Avoid Overcrowding: Luxury Goods Deserve Their Own Shelf Space

Posted by Nancy Chen on Sep 25, 2014 11:00:00 AM

It’s the age-old supply vs. demand issue- you want to have enough product in stock to meet consumers’ demand, but you don’t want to overstock in case you have leftover inventory. This issue often leads to an influx of the product on the shelves, the thought being that more products on the shelves will result in more sales.

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Topics: Merchandising, Shelf Science

How a Manager Spends His Day

Posted by Anece Ahn on Sep 24, 2014 1:30:00 PM

We previously discussed how a field rep spends his day. Now, let’s dive into how his manager spends his day.

A typical manager juggles multiple responsibilities at once, each requiring a certain degree of urgency. Whether he is managing reps, customers, or other internal members of the company, there is no doubt that his job is demanding, dynamic, and complex. There will always be things to get done. And he never has enough time to do it all.

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What is field activity management?

Posted by Richard April on Sep 23, 2014 11:02:00 AM

The Merriam-Webster dictionary defines management as “the act or art of managing:  the conducting or supervising of something (as a business)”.

For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine services, businesses that perform marketing or sales functions—these are all groups that often have employees working away from a central location—groups we can refer to as field-based organizations.

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Topics: Field Activity Management

How a Field Rep Spends His Day

Posted by Anece Ahn on Sep 22, 2014 3:07:00 PM

Time is a precious commodity for field reps and managers. With juggling several tasks and expectations of multiple parties, field reps are constantly pressed for time. Field reps and managers recognize that efficient personal time management for a representative can have an impact on the profitability for the company. Specifically, it is widely acknowledged that field reps should place priority on activities that directly impact sales and revenue, such as building relationships with customers, generating orders, providing customer service, and developing strategies. Consequently, it is ideal to minimize time and energy spent on activities that do not directly generate revenue, such as administrative work and order processing.

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Topics: Management, Field Activity Management

3 Things Your Employees in the Field are Tired of Doing.

Posted by Cam Garrant on Sep 19, 2014 10:30:00 AM

Managing employees in the field can be a tiring task. Juggling the management and monitoring of an entire team of representatives is enough to wear anyone out.

In many cases, these managers are not alone. Representatives in the field can be easily frustrated and lonely, and without the proper support system they can burn out quickly. Apart from giving employees in the field a partner, there are a number of ways that managers can attempt to alleviate the stress and inconveniences plaguing their field team representatives. Taking a look at the tools each rep is using to perform their duties, and re-evaluating the daily routine of each rep is a great way to build trust and respect among the team. A field team which feels respected and acknowledged is far more likely to be accountable than a team that feels neglected.

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Topics: Management, Field Team Management

5 Essentials to Food and Beverage Packaging

Posted by Anece Ahn on Sep 18, 2014 11:08:00 AM

First impressions matter. This is particularly true for a product on a shelf. The perceived value packaging communicates determines whether it will be considered for purchase. 

While packaging for any product is tricky, it is more challenging for companies in the food and beverage industry because it is particularly competitive.  To help overcome these challenges, here are five essential considerations for your product packaging.

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Topics: Merchandising, Retail Packaging

Field Activity Management Software and Supply Chain Management

Posted by Cam Garrant on Sep 17, 2014 11:08:00 AM

Supply chain management is no easy task. Transporting goods from one location to another, tracking inventory levels and ensuring that the operations in place are as efficient as possible are just a few of the duties of a manager concerned with supply chain processes. 

Luckily, managing the flow of goods or materials does not need to be frustrating, as managers now have access to a plethora of cloud-based Field Activity Management software that makes their jobs much easier. 

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Topics: Field Activity Management

Why Real-Time Communication Means Incredible Customer Service

Posted by Cam Garrant on Sep 16, 2014 11:33:00 AM

By now, everyone should understand the value of fantastic customer service. According to this research report conducted by Zendesk, 95% of customers share bad customer service experiences, and 87% share good experiences. What’s more, 45% share bad customer service on social media, and 30% share the good—and once the story is online, it is very easy for it to go viral quickly. Providing good customer service is not too hard; it involves a lot of common sense and rational employees. Providing great customer service however, is far more difficult. Especially for those organizations working with representatives in the field, maintaining great customer service and completing day-to-day operations can feel like an insurmountable task. This is where real-time communication comes in.

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Topics: Management, Field Activity Management


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