As the adage goes, you can’t improve what you don’t measure. The use of key performance indicators (KPIs) across many different facets of business proves this point. Managers have come to rely on carefully curated metrics to determine the effectiveness of their teams, and ultimately their teams’ impact on profitability.
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their..
Building an international brand - one that successfully straddles geographic borders - can be complex and risky. So to start, Canada would seem to be an obvious first choice for US companies who want..
![3 Minutes in the Whole Foods Snack Aisle with a Millennial Shopper [Video]](https://www.repsly.com/hs-fs/hubfs/Sarah%20Blog/whole%20foods%20aisle%20cover.jpg?width=480&height=252&name=whole%20foods%20aisle%20cover.jpg)
We try to get over to Whole Foods at least once a week, at least to say "hey" to some of our customers and scout out new trends and brands. While we're walking up and down the aisles, we always have..
What does your products’ shelf presence say about your brand? A lot, actually. The store shelf is often shoppers’ first point of interaction with your products, so how they’re merchandised can make..
5 Ways to Identify Growth Opportunities and Prioritize Your Accounts
![There's Some Cool Psychology Behind Impulse Buys [Infographic]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/Free_Stock_Photos/Optimized-shopping-2411667_1920.jpg?width=480&height=252&name=Optimized-shopping-2411667_1920.jpg)
You’d be surprised why shoppers buy the way that they do. If your brand is in a sales slump, you can benefit from tapping into these tendencies to move products off the shelf faster. Getting..
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Retail marketing is the process of bringing a product directly to customers in a retail store. It involves the planning, promotion, and presentation of a product. Having a..
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If you are a young brand considering a future in the retail world, there are many things to consider before jumping right in. Whether it be a local store or a retail chain, one of the most important..
The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers
![Secrets to Success in The CPG Industry [Infographic]](https://www.repsly.com/hs-fs/hubfs/1._Stock_Photos/iStock_(DO_NOT_USE_AFTER_30_DAYS)/iStock-534029622.jpg?width=480&height=252&name=iStock-534029622.jpg)
As a young CPG company, you have many concerns regarding the health of your business. Between your competitors, emerging technologies, and all the nuances that come with running a company, it’s easy..
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Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive and..
Cosmetics sales in brick and mortar stores may be on the decline, but the majority of beauty purchases still come from department and drug stores. However, as online purchasing becomes more popular,..
