Did you know that the color pink used to be considered a masculine color? That a century ago blue was considered a very feminine color?
Understanding that external influences such as culture change how color is perceived by society over time is important when designing packaging for a brand that you’re hoping will have a long life. There are plenty of things that businesses need to take into consideration regarding product packaging:..
Inefficient pricing is one of the greatest missteps that an emerging brand can make when crafting retail pricing strategies. It isolates consumers who would otherwise be trying your product for the..
For entrepreneurs and business owners today, there is a plethora of promotional tactics available to push sales and drive growth. While you may want to utilize every strategy available to you, it is..
Smartphones and tablets have quickly worked their ways into the hearts and minds of consumers, and into the hand of businesses. As the workforce quickly becomes more remote and mobile, employers are..
