The Real Cost of Poor Retail Execution (And What to Do About It)
Retail execution—the way products are placed, presented, and promoted in-store—can make or break a CPG brand’s success. When done effectively it can help drive sales, enhance your brand’s image, and increase operational efficiency. Done poorly, it can cost you—in dollars, hours, relationships, and brand loyalty. Fortunately, there are proven ways to optimize your retail execution, and turn it into a competitive advantage.