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Knowledge Is Power: The Importance of Understanding Your Clients

Technology

Knowledge Is Power: The Importance of Understanding Your Clients

Victoria Vessella

Your clients are your biggest asset. Without a strong customer base, a business will fall apart. Although acquiring new customers is necessary for business growth, maintaining good relationships with your current customers is just as important. In fact, it costs organizations six to seven times more to attract a new client than it does to retain a current one. Understanding your clients’ needs and being able to meet their demands will..

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3 Min Read
The Importance of Knowledge Management in Business

Technology

The Importance of Knowledge Management in Business

Aya Tsuruta

In our current era of ‘infobesity,’ we’ve come to realize that the human brain is a pretty amazing thing. Somehow we are able to process hundreds of pieces of social media content, boatloads of..

2 Min Read
Keeping Your Data in One Place Using Mobile Data Collection Tools

Technology

Keeping Your Data in One Place Using Mobile Data Collection Tools

Matthew Derman

Customer contact info, stock inventory, employee schedules, marketing data, sales figures-these days, there's an awful lot to keep track of when running a business. In order to stay on top of your..

4 Min Read
6 Benefits of Remote Employee Monitoring

Accountability

6 Benefits of Remote Employee Monitoring

Victoria Vessella

It can be difficult for managers of remote employees to ensure that their team in the field are working to their fullest potential. Without a means of tracking their activities, managers are forced..

3 Min Read
The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Technology

The (Somewhat) Perfect Harmony: E-Commerce and Brick & Mortar

Amanda McGuinness

For the past few years, the ease and convenience of an online purchase has turned ecommerce into a booming industry. When you get out of work at the end of the day, you no longer have to choose..

3 Min Read
How Informed Employees Support Process Improvement

Technology

How Informed Employees Support Process Improvement

Victoria Vessella

Process improvement can be defined as the proactive task of identifying, analyzing, and improving upon existing business processes within an organization for increased optimization. It is an ongoing..

4 Min Read
Small Business, Big Data: A Practical Approach

Technology

Small Business, Big Data: A Practical Approach

Victoria Vessella

We’ve been hearing the term “big data” for years now, but usually not in the same sentence as “small business.” Companies of all sizes are using big data to improve internal operations, marketing..

3 Min Read
Using Simple CRM To Reduce Complexity

Insights and Studies

Using Simple CRM To Reduce Complexity

Victoria Vessella

Modern businesses are more complex than ever before. With various technologies and communication channels exploding on the scene at an exponential rate, it can be difficult for organizational leaders..

3 Min Read
Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Technology

Traditional CRM vs. Mobile CRM: Choosing a CRM Software You Will Use

Amanda McGuinness

When I was in fifth grade and the brand new, first generation iPod mini came out, I had to have it. It was trendy, cool, and came in blue. Previously when I wanted to listen to music, I borrowed my..

3 Min Read
Social Customer Service: Turning Complaints into Compliments

Technology

Social Customer Service: Turning Complaints into Compliments

Aya Tsuruta

O2 is the UK’s leading digital communications company connecting people and businesses through phones, tablets, computers, you name it. With over 10 million customers, they were in for a treat when..

3 Min Read
3 Tips for Improving Communication with Field Reps

Insights and Studies

3 Tips for Improving Communication with Field Reps

Victoria Vessella

Communication makes the world go round. Without an efficient means of communication in place, businesses that employ field representatives run the risk of having high employee turnover, customer..

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