field sales

Featured

We Asked 300 Brands How They Drive Upsells: Here Are 10 Takeaways

Victoria Vessella

If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a category leader, we hear one question over and over: “How do I get our products more real estate in the store?”

One Merchandising Tactic That Can Triple Your Sales Instantly

Melissa Sonntag

When it comes to the food and beverage space, product placement mattersbig time. Customers shouldn't have to play “Where’s Waldo” trying to find your product in a store. If it’s not easy to find,..

10 Min Read

Client Management

The Ultimate Playbook For Retail Sales: From C-Store to Big Box

Victoria Vessella

Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between the..

5 Min Read

CPG Team Management

The 14 KPIs Every Field Sales Rep Should Strive to Improve

Frank Brogie

Choosing and tracking the right KPIs for each member of your team is important — focus on the wrong ones and you could be leaving money in potential sales on the table, but align your team with the..

5 Min Read

CPG Team Management

16 Team-Based KPIs For Winning Field Sales Teams

Frank Brogie

You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics..

13 Min Read

Insights and Studies

5 Science-Backed Pricing Strategies to Outsell Your Competitors

Melissa Sonntag

Let's be real: Developing a pricing strategy is a major pain in the you-know-what.

The truth is, pricing a product is not just a matter of finding a magic number; it is a matter of understanding..

4 Min Read

CPG Team Management

How to Build Lean, Profitable Sales Territories [Video]

Frank Brogie

Growing your brand locally can be exciting. There are plenty of opportunities to get local press, you get to collaborate with other local brands and retailers - but best of all, it’s all happening in..

9 Min Read

Insights and Studies

How to Analyze Your Competitive Landscape And Sell More [Video]

Sarah Mooney

Competition can be tiring and downright frustrating, but it’s a given in the food and bev retail hustle. Now, you aren’t going let that slow you down, are you? Nope, didn’t think so. Instead, use the..

8 Min Read

CPG Tools & Tech

Win More Shelf Space Using a Retail Competitive Analysis [Free Toolkit]

Victoria Vessella

Competition is inevitable in any industry, and it’s only getting more fierce. For brands concerned about the impact competitors will have on sales, it’s important to keep a finger on the pulse of the..

1 Min Read

Team Building

The Perfect Playlist For Your Day in The Field [#MondayMotivation]

Melissa Sonntag

Picture this: There you are, at the start of the workday, walking out to your car to begin your shift in the field. As you mentally recite the list of the visits you’ll be making today, the warm..

5 Min Read