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NFC - The New Trend in Retail Merchandising

Reese Jones

The Near Field Communication (NFC) is a technological innovation which is increasingly becoming popular in today's mobile market. Basically, the technology enables mobile-to-mobile communication using radio frequencies, making it possible for two NFC-enabled devices to faster and wirelessly exchange information. But, did you know that apart from file sharing, retailers can greatly benefit from this innovation? They can utilize this new..

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