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John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a package store, then as an Anheuser-Busch college rep. Next, he began working in beverage distribution at Atlas Distributing, and has since worked for brands like Mike’s Hard and Mackenzie’s Hard Cider.
John has accumulated a unique perspective..
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You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart Supplier..
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Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes range..
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So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think about..
