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Merchandising

How to Sell More Alcohol at Retail [Expert Interview]

Molly Brogie

John Ellsessar is a sales manager for Narragansett Beer, and has worked in the alcohol beverage industry for 36 years. John began his career in the alcohol industry with a college job managing a package store, then as an Anheuser-Busch college rep. Next, he began working in beverage distribution at Atlas Distributing, and has since worked for brands like Mike’s Hard and Mackenzie’s Hard Cider.

John has accumulated a unique..

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15 Min Read

CPG Industry News

How to Fill Out The Walmart Supplier Application [Walkthrough]

Molly Brogie

You have a great product, and you believe in your merchandising team. Your product is being sold in a few locations, but you feel ready to move onto bigger retailers. You head to the Walmart..

9 Min Read

CPG Industry News

How to Fill Out The Whole Foods Vendor Application [Step-By-Step Guide]

Molly Brogie

You’ve dedicated seemingly endless hours to developing the perfect product, and now that product is being sold in a few locations. But you know your product is incredible, and you feel ready to..

3 Min Read

Packaging

Keys to Successful Product Label Design

Molly Brogie

 

Retail shelves are packed with hundreds of products - but only one of those products is yours. Motivating customers to choose your product over the competition can seem daunting, but the key..

6 Min Read

Packaging

Map to Successfully Navigating US Food and Beverage Labeling Laws

Molly Brogie

 

Labels are the centerpiece of almost every product’s packaging. They act as in-store sales pitches to potential consumers and represent your brand. Every business strives to design attractive..

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CPG SALES GUIDE

5 Ways to Identify Growth Opportunities and Prioritize Your Accounts

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1 Min Read

CPG Team Management

The FDA's Updated Nutrition Facts Label [Infographic]

Molly Brogie

Last May, the FDA announced updates to its Nutrition and Supplement Facts Panel requirements, meaning food and beverage companies will have to redesign their labels to stay compliant. Changes..

6 Min Read

CPG Team Management

How to Design Sustainable Product Packaging and Save Money

Molly Brogie

Sustainable product packaging is quickly becoming one of the most important - and most challenging - aspects of the food and beverage industry. Consumers are placing more and more importance on..

2 Min Read

Merchandising

3 Steps to Creating a Successful Retail Execution Strategy

Molly Brogie

Effective retail merchandising is key to the success of consumer goods products. Creating the right environment for a product is all about effective retail audits: making sure that everything..

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RETAIL EXECUTION eBOOK

The 3 Types of Data You Need to Explode Sales in Your Highest Priority Retailers

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3 Min Read

Merchandising

Six Steps to Starting a Successful Food and Beverage Business

Molly Brogie

So, you have a great beverage recipe. Now what? It can be intimidating to approach taking your product to the next level and embarking on the journey of entrepreneurship. There’s a lot to think..

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