Effects of Amazon, Whole Foods Deal on Brand Love
Amazon acquiring Whole Foods has ignited a spark and started a raging fire that will change the food industry. With those inevitable changes come huge implications for food brands. Although the global food renaissance continues, the time of ascendency of small challenger brands at the expense of big legacy brands may be coming to an end.
For food companies, if they haven’t created consumer “brand love" already, they might want to think..
