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Growing Business through Public Relations

Field Marketing

Growing Business through Public Relations

Steve Brownlie

Contrary to the understanding of many business owners, public relations is not limited to management of media communications. Rather, public relations forms a crucial part of the strategic objectives of a company. When aligned with a company’s objectives, PR is a powerful tool that could be used to boost promotion campaigns, create publicity, and spur a company’s growth. Subsequently, an effective PR plan is an essential management..

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